Launched in June 2012, Charity Miles is an iPhone/Android app that empowers individuals to earn corporate sponsorships for charity by walking, running or biking. The app has been downloaded 16,000 times – all from word of mouth and earned media. In its first three months, Team Charity Miles walked, run and biked over 200,000 miles helping to earn enough money to educate more than 40 children, fund hundreds of hours of medical research, provide bed-nets to more than 200 African children, and feed nearly 70,000 people.