Original Broadcast Date: August 13, 2014
We’re proud to present a behind-the-scenes look at one of America’s fastest growing peer-to-peer fundraising programs, Memorial Sloan-Kettering Cancer Center’s Cycle for Survival.
Started as a grassroots team indoor cycling event by a cancer patient in 2007, Cycle for Survival engaged nearly 17,000 riders to raise more than $20 million in 2014 via high-energy rides held at Equinox clubs in 13 cities.
Join us for this unique opportunity to hear Marissa Nelson, Assistant Director of the program, share key success strategies and tactics and stories of the challenges and triumphs the Cycle for Survival team has experienced while building this breakthrough program.
Marissa Nelson is the Assistant Director of Fundraising Events for Memorial Sloan Kettering Cancer Center. A self-proclaimed “superfan” of Cycle for Survival, she has worked for Memorial Sloan Kettering Center Center since 2009. She previously worked for BMC Communications Group managing public relations efforts for biotechnology, pharmaceutical and medical devices.
PRICE: $99 or free for Peer-to-Peer Professional Forum Members
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