Webinar: Increase Your Retention Rates With Better Event Experiences

Increase Your Retention Rates With Better Event Experiences

Tuesday, December 18, at 2 p.m. EST

Flickr Creative Commons photo by Support PDX

It’s hard to attract people to take part in your peer-to-peer fundraising campaigns.

It’s even harder to keep them coming back.

But it can be done if you create events that stand out and make your participants feel special.

Join us on Tuesday, December 18 to hear from leaders at Autism Speaks and the March of Dimes who will share field-proven techniques for creating experiences that resonate with supporters.

Both organizations have created robust processes for evaluating their events and making ongoing adjustments to increase retention rates and revenue.

In this special, one-hour webinar, you’ll learn to:

  • Understand your participants in order to make event changes that matter to them
  • Improve audience satisfaction
  • Use the event experience to help bolster revenue and increase retention rates


Jennifer Sorenson, National Walk Director, Autism Speaks
Abby LacKamp, Regional Director of Event Fundraising, March of Dimes


PRICE: $99 or free for Peer-to-Peer Professional Forum members


Register Now - Orange


About the Speakers

Jennifer Sorenson is Autism Speaks’ National Walk Director, where she is working to grow revenues for one of the nation’s largest walk campaigns.

Sorenson began her development career at the Colorado Chapter of the March of Dimes as the front-line fundraiser responsible for a $1 million walk and portfolio of special events. She spent several years managing national and regional partners, recruiting successful volunteer event chairs, and working to expand the corporate and family team support in the Colorado/Wyoming Chapter.

Jennifer later joined the national March for Babies team, where she managed 65 walks that raised $14 million annually. In this role, Jennifer spearheaded a national grassroots fundraising campaign, developed tools and resources to streamline operational processes and expanded on national service partnerships to increase walk revenues.

In 2015, she earned her PhD in Nonprofit Management, focusing her research on the impact of millennial attitudes on the nonprofit sector.


Abby LacKamp has been with March of Dimes for more than 10 years. In her current role, she works with staff and volunteers across the country as Regional Director of Event Fundraising, where she helps to oversee the March of Dimes Peer to Peer program, March for Babies, as well as the nursing testimonial, and a culinary gala program.  

She previously served as a National Director of March for Babies, a Regional Director of Fundraising in the West Region, State Director of March for Babies for the Greater Kansas and the Colorado Chapters, as well as a Community Director in the Greater Kansas City Division. 

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