Gap Between P2P Goliaths and Davids Shrinks

Increased competition and better tools have helped smaller peer-to-peer programs become more effective, The Nonprofit Times reports.

The report, which cites data from the Peer-to-Peer Professional Forum’s survey of the nation’s largest peer-to-peer fundraising campaigns, notes that many of the nation’s largest programs have lost ground over the past decade to smaller, more nimble programs.

“A digital revolution and generational shift has deemphasized one-size-fits-all large programs while also providing more organizations with the opportunity to tap into supporters,” the Nonprofit Times said in its report.