Generally, 20% of your participants are generating 80% of your donations. The underperforming 80% are the ones that need to be trained. Every
Events vs. Programmatic Fundraising: The Difference Can Mean Millions to Your Organziation
Before you decide whether a walk, a marathon training program or a hike in the Himalayas is the best type of event for your organization, it is
An Intro to Testing Thon Fundraising Email Copy
Testing email copy can make a significant difference in the success of your thon participant recruitment and fundraising campaigns. Copy testing
A Number of Good Causes Need Cash Infusions
A charity walk or run raises money for a good cause by capitalizing on people's desire to help as well as get in shape. And there are any number of
12 Steps to Maximize Participant Fundraising: Convio
In August 2009, Convio published "A Race Against The Clock", a paper featuring 12 insights into maximizing the fundraising success of event
(Mis)Understanding Special Events: American Institute of Philanthropy
The American Institute of Philanthropy's Watchdog Report explains how flawed methodology doomed a Charity Navigator study of special events