Fisher Brothers Executives Turn Into Extreme-Sport Fundraisers

Real-Estate Group Trains in ‘Pain Cave,’ Plans to Cycle Cross-Country in Less Than a Week

For most do-gooders, participating in charity athletic events involves walking a couple of miles to raise a few clams. But for a handful of extreme-sports fundraisers, the bar can be, well, a bit higher.

Think raising upward of a half-million dollars—and cycling across the U.S. in less than a week.

Click here to read the full June 8, 2014 Wall Street Journal article.