At least 46 cause-related cycling rides raised more than $1 million each in 2018, according to a study by Cadence Sports & the Peer-to-Peer Professional Forum.
The report goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club” which is topped by the Pan-Mass Challenge, a single weekend event that brought in a jaw-dropping $56 million in 2018.
“The cause-related cycling space is continuing to grow as more folks get on a bike and become engaged in an impactful mission – and not necessarily in that order. For perspective, the cycling events alone represented in the 2018 Peer-to-Peer Fundraising Thirty made up 16% of total dollars raised. As a leader in the cause cycling space, we feel the Million Dollar Club study provides unique insight to the growth and diversity of cycling events around the country.” said Gary Metcalf, President of Cadence Sports.
Topping the just-released Million Dollar Club list are 10 rides that have been dubbed “The Breakaway Group” for their industry-leading fundraising achievements.
- The Pan-Mass Challenge (Massachusetts) — $56.5 million
- Pelotonia (Ohio) — $27.4 million
- AIDS/LifeCycle (California) — $16.6 million
- BP MS 150 (Texas) — $13.1 million
- Bike 4 Chai (New York) — $9 million
- Rodman Ride for Kids (Massachusetts) — $9 million
- Best Buddies Challenge (Massachusetts) — $6 million
- Ride for Roswell (New York) — $5.3 million
- Miami Dolphins Challenge (Florida) — $5 million
- Best Buddies Challenge (California) — $5 million
“The Million Dollar Club list shows just how important cycling programs have become to nonprofits. Cycling events have become a great way for both large, national organizations and smaller, regional charities to engage with donors and raise money,” said David Hessekiel, president of the Peer-to-Peer Professional Forum, which releases lists of the top thirty US and Canada-based peer-to-peer fundraising programs during the first quarter of each year. In 2018, six US cycling programs and seven Canadian cycling programs made their respective top 30 lists
About Cadence Sports
Cadence Sports, Inc. is a full-service event production company based in Austin, Texas, that specializes in the planning, promotion, and production of cause-related single & multi-day events.