DIY Campaigns Continue to Transform Peer-to-Peer Fundraising

Do-it-yourself campaigns represent one of the fastest-growing segments of peer-to-peer fundraising.

Over the past 3-5 years, nonprofits large and small have been experimenting with programs in which nonprofits give their supporters the tools to create and manage their own fundraising campaigns. In turn, they have been able to tap new supporters and find new revenue sources.

But as DIY programs begin to mature, nonprofits are finding that these programs can’t achieve scale on their own. Instead, these organziations must develop strategies that will allow them to raise enough money to make DIY sustainable.

“One of the strategies that the team is working on is how do we expand [do-it-yourself] into larger organizations — whether it be corporations or associations — and get it to their employees or their constituent groups,” says Carrie Stovall, senior director at Susan G. Komen for the Cure.

Stovall is one of several peer-to-peer fundraising leaders who recently sat down with our partners at Charity Dynamics to discuss the current state of DIY fundraising — and share their thoughts on the future of DIY.

In the video above, Stovall is joined by the following P2P fundraising experts to discuss DIY:

  • Alzheimer’s Association – Wendy Folk Vizek, senior director, constituent events
  • American Cancer Society – Maria Clark, senior vice president of volunteer events
  • Charity Dynamics – Colleen Legge, principal consultant
  • Colorectal Cancer Alliance – Jordan Winn, senior manager of individual giving
  • JDRF – Sandra Hijikata, chief development officer
  • National Hemophilia Foundation – Tracy Earll, national director, Unite for Bleeding Disorders
  • P2P Professional Forum – David Hessekiel, president and founder

The video is part of an ongoing series developed by Charity Dynamics in partnership with the Peer-to-Peer Professional Forum.

We encourage you to check out the other videos — and to sign up to get updates when new videos appear.

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