Charities Like Facebook for Rallying Support but Not Much for Fundraising

Facebook, with its audience of 1.2 billion worldwide and 128 million daily users in America, has long been touted as a great way to help nonprofits find supporters.

But many fundraisers and charity leaders say that the social network remains a fickle partner in the drive for donations.

Only 2 percent of nonprofits in the United States raised $10,000 to $25,000 through Facebook in a 12-month period, and 1 percent raised $25,000 to $100,000, according to a report released last year by Blackbaud, a fundraising-software company.

Click here to read the entire article in the Chronicle of Philanthropy published July 13, 2014

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