Cancer fundraiser asks people to go bald — for a day

“Be Bold, Be Bald”, a cancer event that enlists participants to wear bald wigs to raise funds, is being produced by a boutique ad agency, not a nonprofit. The team at Small Army was inspired by the agency’s late co-founder and creative director Mike Connell to create this quirky program.

Published on Wicked Local on August 28, 2009

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