Build a Successful DIY Program From Scratch

Thursday, November 21 at 2:00 pm ET

Holland Bloorview Kids Rehabilitation Hospital Foundation did not have a formal peer-to-peer fundraising program prior to launching its start-up do-it-yourself campaign, Capes for Kids, in 2017.

But even with a modest program budget and a limited staff, the hospital has been able to build Capes for Kids into a highly successful campaign.

Now in its fourth year, Capes for Kids has raised $1.7 million for the hospital — and it has helped build important connections with new donors and corporate supporters.

Sarah Barker, vice president of public engagement for Holland Bloorview Rehabilitation Hospital Foundation, will share how her organization has been able to create and sustain a successful DIY campaign from scratch.

You’ll learn how to:

  • Build powerful relationships with companies that are looking to support good causes;
  • Create effective, highly-engaging DIY marketing on a limited budget;
  • Establish ongoing relationships with DIY fundraisers and their donors.

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members

Register Now - Orange
Guest Speaker

Sarah Barker is vice president of public engagement for Holland Bloorview Kids Rehabilitation Hospital Foundation in Toronto. In this role, she oversees all advertising, marketing and social media engagement for the hospital and Foundation, along with all annual giving programs.

She was integral in the launch of the Foundation’s successful Capes for Kids fundraising campaign, which has raised over $1.7 million in 3 years.

Prior to joining Holland Bloorview Foundation, Sarah held senior roles at Eva’s Initiatives for Homeless Youth and the Canadian Women’s Foundation, where she led brand transformation strategies for both organizations, including
launching national advertising campaigns and re-vamping digital properties resulting in increased public awareness and fundraising results.




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