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Boston Marathon “Caught in A Numbers Game”: Boston Globe

After 115 years of managing the Boston Marathon, the Boston Athletic Association has hit a wall. Too slow to adapt to the event’s evolution, the organizers face their greatest challenge since they commercialized the marathon 25 years ago: correct their flaws and catch up with the runaway growth of modern-day marathoning or risk degrading one of New England’s most revered institutions. Will the number of slots provided to fundraising charities be cut in the process?

Published in The Boston Globe on December 19, 2010

Filed Under: Industry Coverage, Industry Players, Peer-to-Peer Fundraising in the News, Strategy

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