Academic News: Nostalgia Can Increase Charitable Giving

Reminiscing about times past can stir up pleasant feelings of nostalgia. But nostalgia increases charitable intentions as well as actual charitable donations, according to a 2012 study published in the Journal of Consumer Research. “The experiments helped to build a compelling case that nostalgia increases charitable intentions,” says study co-author Tim Wildschut, a social psychologist at the University of Southampton in the United Kingdom. The effect on charitable intentions flows from an increase in empathy produced by nostalgia.

Click here to read the full article from Stanford Social Innovation Review, originally published on April 1, 2013

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