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John Hancock’s 2012 Boston Marathon Non-Profit Program Raises a Record $6.8 Million

John Hancock’s 2012 Boston Marathon Non-Profit Program raised a record $6.8 million as part of the 116th running of the historic race in April of this year. The record total for 2012 represents a 29 percent increase over 2011’s fundraising results. As part of John Hancock’s sponsorship of the Marathon, each year the company provides non-profits with guaranteed entry numbers (“bibs”) that enable funds to be raised for their organizations. More than 1,000 runners helped raise funds and awareness for 122 organizations this year.

Published in Running USA on August 26, 2012

Filed Under: Industry Coverage, Industry Players, Peer-to-Peer Fundraising in the News

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