Facebook, with its audience of 1.2 billion worldwide and 128 million daily users in America, has long been touted as a great way to help nonprofits find supporters.
But many fundraisers and charity leaders say that the social network remains a fickle partner in the drive for donations.
Only 2 percent of nonprofits in the United States raised $10,000 to $25,000 through Facebook in a 12-month period, and 1 percent raised $25,000 to $100,000, according to a report released last year by Blackbaud, a fundraising-software company.
Click here to read the entire article in the Chronicle of Philanthropy published July 13, 2014