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6 Trends to Watch in 2015

Giving: Back From Its Recession Depths
“Giving USA” researchers last summer predicted that annual charitable giving in 2015 might top its pre-recession peak of $350-billion. Despite stock-market volatility and weaknesses in the global economy, experts say we’re headed for another year of increased giving, thanks in part to an acceleration in the generational transfer of family wealth. Big gifts in 2014, like the Gerald Chan family donation of $350-million to the Harvard School of Public Health, made a media splash that, along with growth in ultrawealthy Americans, will encourage others to think big in 2015, says Paul Connolly, director of philanthropic advisory services at Bessemer Trust. “We probably will see more huge gifts over the next year.”

Read the full January 16, 2015 article from The Chronicle of Philanthropy

Filed Under: Emerging Trends, Industry Topics, Peer-to-Peer Fundraising in the News, Strategy

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