The 2021 Conference Program

Schedule Is In Eastern Standard Time

Monday, March 1st

11:00 - 12:00 PM

Kickoff With Special Interest Group Discussions

Don’t miss this exciting opportunity to talk shop and get to know people who share your interest in a particular aspect of peer-to-peer! You’ll be assigned to small discussion groups based on preferences you share with us in advance of the conference for topics such as acquisition, cycling, DEI, DIY, endurance, hospitals, managing volunteers, retention, virtualization and more.

You must be registered for a discussion group by Friday, February 19 to participate.

Industry Voices Breakout Sessions

Experience an afternoon of presentations and Q&A sessions led by thought leaders from nonprofit organizations and suppliers to the peer-to-peer fundraising sector.

12:10 - 12:50 PM

Turbocharging Your Virtual P2P Event Participant Lifecycle — From Acquisition Through Long Term Support

2020 was a challenging year for many in the P2P fundraising community. But out of very trying circumstances often rise bright spots of innovation. Join ALSAC/St. Jude’s Stephanie Herron, Stop Soldier Suicide’s Tina Starkey, Facebook’s Elizabeth Davis and GoodUnited’s Jeremy Berman as they take you on a journey that highlights several such positive advances. Learn how their teams found new revenue opportunities and cultivated post-event participants in ways that can be profitable for your organization.

1:00 - 1:40 PM

The Return To Live Events

The path from virtual events back to “business as usual” won’t be a straight line. Event 360’s Jillian Schranz and NAMI Colorado Board Member Mitch Kusick will describe lessons learned from an innovative, collaborative, Covid-compliant event produced in Denver in October and key issues to factor in when considering how to offer in-person or hybrid virtual/in-person events in 2021.

1:50 - 2:30 PM

How To Build An Effective Influencer-Driven Fundraising Program

Celebrities and social Influencers can play an important role in building momentum for your cause among their online communities. In this panel discussion, facilitated by Tiltify’s Michael Wasserman, you’ll have the opportunity to hear directly from industry insiders on how to attract more people to fundraise for your influencer-driven fundraising programs.

Featured panelists include YouTuber Ethan “CrankGamePlays” Nestor (2M+ subscribers, raised $750K+ in 2020), Twitch streamer Vanessa “PleasantlyTwstd” Brasfield (5.6K followers, raised $22K+ in 2020), as well as, TikTok’s Brett Peters and Twitch’s Creator Social Impact Specialist Cassandra Reyna.

2:40 - 3:20 PM

Creating An Engaging Virtual Event Experience: National Multiple Sclerosis Society’s Digital Transformation In The Age Of COVID

The National MS Society’s Jennifer Lee and Ron Zwerin and DonorDrive’s Paul Ghiz and Meghan Nash reveal how the organization transformed the largest national ride event, BikeMS, into a new virtual experience, BikeMS Inside Out, in record time and exceeding fundraising expectations.

3:30 - 4:10 PM

Maximize Your ROI: The True Financial Potential Of Peer-To-Peer Fundraising

In this session, Classy’s Mikki Kragelund and Padres Pedal the Cause’s Anne Marbarger will share data-driven insights into how your organization can leverage peer-to-peer fundraising to evangelize your mission and brand to the public, build your campaigns for ultimate success, and drive higher overall fundraising revenue.

4:20 - 5:00 PM

Putting The Power Of Augmented Reality To Work For Your P2P Events

Learn how St. Jude used augmented reality to provide a day-of-event experience for the St. Jude Walk/Run and for the St. Jude Memphis Marathon Weekend Virtual Experience. Lynn Page, VP of Program Strategy & Development for ALSAC/St. Jude Children’s Research Hospital, and Kathy Kempff, CEO of Charity Dynamics, will share strategies for creating engagement opportunities to inspire and motivate participants — and deliver tremendous value to event sponsors too.

Day One Get Together

5:10 - 6:00 PM

Happy Hour With 1-On-1 Speed Networking & More!

First, try your luck at winning prizes as we test your “PtoP Q” (like IQ but heavier on P2P trivia)!

Then have fun being matched up with other conference-goers for five-minute, 1-on-1 video speed networking sessions. To kick this off, we’ll all meet a celebrity guest!

Tuesday, March 2nd

9:00 AM

Run FOR GOOD

Back for its 5th year, join Event 360 for the annual Run FOR GOOD! Don’t miss this chance to run “together” with the best-of-the-best in the P2P industry. You could even win a donation to your organization on behalf of Event 360, or lunch, if you post a selfie using #P2PRunFORGOOD.

When: At 9am ET / 8am CT / 7am MT / 6am PT 
How: Event 360 will host a LIVE Broadcast in the Charge Running App and then each runner will run their own 5k course
Where: Your neighborhood running route
More infowww.Event360.com/RFG

11:00 - 12:30 PM

Senior Leader Summit

A unique opportunity for senior nonprofit executives leading complex major programs to explore strategies to face these challenging times facilitated by JDRF’s Myrna Mulholland with special guest Wendy Vizek of the Alzheimer’s Association.

P2PForum21 General Session

During General Session from 1:00 - 4:00 PM

The Year In Review

Our world has been turned upside down since we last gathered together. P2PPF’s David Hessekiel explores the pandemic’s devastating impact, our efforts to make the best of 2020 – and some surprises that happened along the way.

During General Session from 1:00 - 4:00 PM

Be Bold, Be Brilliant, Be You – Getting Ahead In Spite Of The Pandemic

Taking charge of your life and accelerating your career takes special skills these days.  The American Heart Association’s Katrina McGhee will share strategies to help you lead and succeed.

During General Session from 1:00 - 4:00 PM

The US Peer-To-Peer Top Thirty

With nearly all top players reporting major fundraising setbacks, the numbers in this year’s benchmark study are sure to be negative, but illuminating. Charity Dynamics’ Marcie Maxwell will reveal the data and the lessons it contains to improve the performance of our programs.

During General Session from 1:00 - 4:00 PM

The Cash, Sweat & Tears Award

Even in trying times volunteer participants emerge who inspire us by heroically stretching the limits. Join us in honoring one such remarkable individual when we present this year’s Cash, Sweat & Tears Award!

During General Session from 1:00 - 4:00 PM

Virtual Run FOR GOOD Results

Although we can’t come together for the Run FOR GOOD, our traditional dawn outing, all registrants are invited to participate in the virtual Run FOR GOOD! Participants who submit selfies of themselves in action can win super fun prizes. During this conference session, Event 360’s Jillian Schranz will share outstanding photos and announce the winners! Sign up for the virtual Run FOR GOOD when you register for the conference!

During General Session from 1:00 - 4:00 PM

Programs Of The Year: Pandemic Edition

This year we’ll honor and profile three organizations that did incredible jobs of changing course after the pandemic struck: The Terry Fox Foundation, ALS Association Greater Chicago Chapter and The Dana-Farber Cancer Institute. Eventage’s Matt Glass interviews The Terry Fox Foundation’s Ara Sahakian and Martha McClew, The ALS Association’s Kendra Albers and Dana-Farber’s Zack Blackburn to celebrate and learn from their successes.

During General Session from 1:00 - 4:00 PM

The Volatility of Ideas

Embracing innovation should be fun and free of fear. Easier said than done, but it can be with a simple change in perspective. Sometimes, the best ideas come from terrible ones. Innovation expert Troy Hitch will demonstrate the transformative power of “bad ideas” and how now, more than ever, peer-to-peer professionals need to connect with one another in new ways to raise more for the cause.

During General Session from 1:00 - 4:00 PM

Rebuilding The Future

The pandemic may pass, but our field will never be the same. P2PPF’s David Hessekiel and industry leaders discuss reconceptualizing our programs and how they are managed to emerge stronger and more resilient. Featuring the American Cancer Society’s Dan Thorpe, MS Society of Canada’s Becky Mitts and Susan G. Komen’s Kari Bodell.

Special Canadian Gathering

4:15 - 5:30 PM

Canadian Gathering

This unique coming together of Canadian peer-to-peer fundraisers will kick off with an overview by Charity Dynamics’ Sue Dalos including a premiere of the Canadian Top Thirty Benchmarking Study.

Compare notes on the state of P2P and expand your network when we break up into small groups for an engaging “icebreaker.”

2020 was undeniably tough, but Parkinson Canada did come away with valuable lessons that will influence its 2021 programs no matter what path the pandemic takes. Parkinson Canada’s Amanda Stanton shares insights on topics including supporter engagement and the power of physical and digital “walk in a box” kits.

Instead of simply “virtualizing” its walk, Kids Help Phone turned its annual event into The Never Dance Alone-A-Thon Powered by BMO. The mental health organization’s Elena Manica will describe how they managed to raise “joy” and funds and how others can learn from the progress they made in evolving their P2P programming.

Finally, we’ll garner insights into the year ahead by generating a forecast via an instant poll.

Wednesday, March 3rd

Conquer The Sector Summits!

Take advantage of this opportunity to explore specific types of peer-to-peer fundraising during this fascinating series of gatherings.

11:00 - 12:15 PM

The Cycling Summit

Summit leader Gary Metcalf of Cadence Sports will help us explore the changing dynamics of our industry and share new sector research. We’ll get to know colleagues and talk shop during a fun, small group icebreaker activity.

In spite of the pandemic, Chai Lifeline’s Yoel Margolese and his team figured out how to hold a 475 person ride that raised over $7.6 million in August. Hear what worked for Bike4Chai and the strategies they plan to employ in 2021.

In 2020, the Fred Hutch Obliteride transformed from a weekend in-person event to a chance for supporters to do any activity from home — and 3,000 people (hailing from all 7 continents!) answered the call to raise $3.1 million. Obliteride’s Jim Birrell shares the story behind the story.

We’ll close our gathering with an online poll that will tap our collective insights to generate a cycling peer-to-peer fundraising forecast.

11:00 - 12:15 PM

The Endurance Summit

Summit leader Brandon Wilmoth, a veteran of Autism Speaks, St. Jude and LLS, kicks us off with an analysis of where we’ve been and where we’re going.

A fun icebreaker activity will empower conversations between you and endurance colleagues from other organizations.

No one experimented with more new formats in 2020 than the American Cancer Society’s Paul Purdy. He’ll join us to share what worked – and what didn’t.

What can we expect from the event organizers that endurance fundraising depends on so heavily? Bryan Lively, a Running USA board member and the Detroit Marathon charity director, shares the latest.

Finally, an anonymous online poll will generate an instant endurance peer-to-peer fundraising forecast.

12:30 - 1:45 PM

The Hospitals Summit

DonorDrive’s Buck Rumely kicks us off with new survey data on the state of hospital peer-to-peer fundraising.

Breaking into small discussion groups will enable us to explore how other institutions are dealing with the pandemic and develop some new industry allies.

City of Hope’s Alyson Sprafkin will share a case study of the 2020 Walk for Hope with lessons including the critical importance of catering to internal audiences.

It’s easy to toss strategic plans out the window when everything seemingly has changed in the world of COVID. Children’s Miracle Network Hospital’s Elyse Meardon will suggest ways in which to effectively work the plan and plan the work no matter what external crises erupt.

Don’t miss the chance to join your colleagues in creating a sector forecast through our instant poll.

2:00 - 3:15 PM

The DIY/Virtual Summit

The Covid-19 outbreak massively accelerated the importance of virtual P2P programs. Tiltify’s Robyn Mendez will kick off our session by exploring how successful programs thrive on creating active, engaged digital communities. Next hear from Best Friends Animal Society’s Caitlin Watkins on the innovative ways they are using new social channels like TikTok, as well as, the old favorites like Facebook to attract new donors and raise funds in the middle of the pandemic. 

Get to know other members of the DIY/Virtual P2P community by breaking up into small groups.

United Way Worldwide’s Edwin Goutier and Red Nose Day’s Mary Catherine Burdine will showcase how they raised $1.9M in March from 72,000 donors across 133 countries on World Health Day as part of the #HopeFromHome campaign and how Red Nose Day replicated this strategy in December to raise an additional $4.7M for their #Thankmas campaign.

We’ll leverage an instant poll to channel our collective wisdom on some of the pressing issues facing this sector.

3:30 - 4:45 PM

The Walk Summit

GoodUnited’s Nick Black sets the stage for our gathering by focusing on the human and technological factors that are key to our sector’s future success.

We’ll break into small groups to compare notes on P2P fundraising and expand our networks.

How do you keep your team (and volunteers) motivated when the world seems to be falling apart around us? Pancreatic Cancer Action Network’s Kevin Sims will offer ideas you can replicate to keep spirits and productivity high even under challenging circumstances!

No organization has answers to all the problems plaguing our sector, but a number have figured out big pieces of the puzzle. American Foundation for Suicide Prevention’s Nicole Dolan shares her scan of the industry to let you in on “Five Success Strategies I Learned During The Pandemic.”

2020 Spring and Fall events were turned on their collective heads because of the pandemic, resulting in significant lost revenue for most organizations. Join American Cancer Society’s Dan Thorpe as he details how ACS broke the mold by executing a highly successful, totally virtual event series.

Help generate a forecast for peer-to-peer fundraising walks in 2021 by participating in an instant poll.

The Virtual Grand Finale!

4:45 - 5:15 PM

Family Feud: P2P Pandemic Edition

Come cheer on colleagues (and suggest winning responses) as they compete for a $500 donation for their organizations. Hosted by OP 3’s Colleen Fitzgerald  and Erica Helphand THE SURVEY SAYS this will definitely be a session to remember!