The 2021 Conference Program

Schedule Is In Eastern Standard Time

Monday, March 1st

11:00 - 12:00 PM

Kickoff With Special Interest Group Discussions

Don’t miss this exciting opportunity to talk shop and get to know people who share your interest in a particular aspect of peer-to-peer! You’ll be assigned to small discussion groups based on preferences you share with us in advance of the conference for topics such as acquisition, cycling, DEI, DIY, endurance, hospitals, managing volunteers, retention, virtualization and more.

Industry Voices Breakout Sessions

Experience an afternoon of presentations and Q&A sessions led by thought leaders from nonprofit organizations and suppliers to the peer-to-peer fundraising sector.

Check back in December for details on additional speakers!

1:00 - 1:40 PM

The Return To Live Events

The path from virtual events back to “business as usual” won’t be a straight line. Event 360’s Jillian Schranz and nonprofit partners will describe lessons learned from an innovative, collaborative, Covid-compliant event produced in Denver in October and key issues to factor in when considering how to offer in-person or hybrid virtual/in-person events in 2021.

1:50 - 2:30 PM

How To Build An Effective Influencer Fundraising Program

Celebrities and social Influencers can play an important role in building momentum for your cause in online communities. For example, regardless of your political leanings, it was mind blowing to see 400k+ viewers log in to watch Congresswoman AOC play “Among Us” to encourage voter participation.

Learn how your organization can better attract and nurture influencers from Tiltify’s Michael Wasserman, top fundraising social influencers and nonprofit program leaders. Spoiler Alert: Unless you are St. Jude’s Children Hospital, Dr. Lupo is not going to fundraise for you because you sent him an email… and if you don’t know who Dr. Lupo is, then this session is perfect for you!

2:40 - 3:20 PM

Creating An Engaging Virtual Event Experience: National Multiple Sclerosis Society’s Digital Transformation In The Age Of COVID

The National MS Society’s Jennifer Lee and Ron Zwerin and DonorDrive’s Paul Ghiz reveal how the organization transformed the largest national ride event, BikeMS, into a new virtual experience, BikeMS Inside Out, in record time and exceeding fundraising expectations.

3:30 - 4:10 PM

Maximize Your ROI: The True Financial Potential Of Peer-To-Peer Fundraising

In this session, Classy’s Mikki Kragelund and a top nonprofit executive will share data-driven insights into how your organization can leverage peer-to-peer fundraising to evangelize your mission and brand to the public, build your campaigns for ultimate success, and drive higher overall fundraising revenue.

4:20 - 5:00 PM

Putting The Power Of Augmented Reality To Work For Your P2P Events

Learn how one national organization used augmented reality to provide a day-of-event experience for its virtual run/walk event program from Charity Dynamics’ Marcie Maxwell and an executive from the nonprofit. They’ll share strategies for creating engagement opportunities to inspire and motivate participants — and deliver value to event sponsors too.

Day One Get Together

5:00 - 6:00 PM

Happy Hour With 1-On-1 Speed Networking & More!

First, try your luck at winning one of a dozen prizes as we test your “PtoP Q” (like IQ but heavier on trivia)!

Then have fun being matched up with other conference-goers for five-minute, 1-on-1 video speed networking sessions. To kick this off, we’ll all meet a celebrity guest!

Tuesday, March 2nd

11:00 - 12:30 PM

Senior Leader Summit

A unique opportunity for senior nonprofit executives leading complex major programs to explore strategies to face these challenging times facilitated by JDRF’s Myrna Mulholland.

P2PForum21 General Session

Check back in December for details on additional speakers!

During General Session from 1:00 - 4:00 PM

The Year In Review

Our world has been turned upside down since we last gathered together. P2PPF’s David Hessekiel explores the pandemic’s devastating impact, our efforts to make the best of 2020 – and some surprises that happened along the way.

During General Session from 1:00 - 4:00 PM

Be Bold, Be Brilliant, Be You – Getting Ahead In Spite Of The Pandemic

Taking charge of your life and accelerating your career takes special skills these days.  The American Heart Association’s Katrina McGhee will share strategies to help you lead and succeed.

During General Session from 1:00 - 4:00 PM

The US Peer-To-Peer Top Thirty

With nearly all top players reporting major fundraising setbacks, the numbers in this year’s benchmark study are sure to be negative, but illuminating. Charity Dynamics Marcie Maxwell will reveal the data and the lessons it contains to improve the performance of our programs.

During General Session from 1:00 - 4:00 PM

The Cash, Sweat & Tears Award

Even in trying times volunteer participants emerge who inspire us by heroically stretching the limits. Join us in honoring one such remarkable individual when we present this year’s Cash, Sweat & Tears Award!

During General Session from 1:00 - 4:00 PM

Virtual Run For Good Results

Although we can’t come together for the Run for Good, our traditional dawn outing, all registrants are invited to participate in the virtual Run for Good! Participants who submit selfies of themselves in action can win super fun prizes. During this conference session, Event 360’s Jillian Schranz will share outstanding photos and announce the winners! Sign up for the virtual Run for Good when you register for the conference!

During General Session from 1:00 - 4:00 PM

Programs Of The Year: Pandemic Edition

This year we’ll honor and profile three organizations that did admirable jobs of changing course after the pandemic struck. Eventage’s Matt Glass interviews program leaders to celebrate and learn from their successes.

During General Session from 1:00 - 4:00 PM

Rebuilding The Future

The pandemic may pass, but our field will never be the same. P2PPF’s David Hessekiel and industry leaders discuss reconceptualizing our programs and how they are managed to emerge stronger and more resilient. Featuring the American Cancer Society’s Maria Clark, MS Society of Canada’s Becky Mitts and Susan G. Komen’s Kari Bodell.

Special Canadian Gathering

4:00 - 5:15 PM

Canadian Gathering

This unique coming together of Canadian peer-to-peer fundraisers will kick off with an overview by Charity Dynamics’ Sue Dalos including a premiere of the Canadian Top Thirty Benchmarking Study.

Compare notes on the state of P2P and expand your network when we break up into small groups for an engaging “icebreaker.”

2020 was undeniably tough, but Parkinson Canada did come away with valuable lessons that will influence its 2021 programs no matter what path the pandemic takes. Parkinson Canada’s Amanda Stanton shares insights on topics including supporter engagement and the power of physical and digital “walk in a box” kits.

Instead of simply “virtualizing” its walk, Kids Help Phone turned its annual event into The Never Dance Alone-A-Thon Powered by BMO. The mental health organization’s Elena Manica will describe how they managed to raise “joy” and funds and how others can learn from the progress they made in evolving their P2P programming.

Finally, we’ll garner insights into the year ahead by generating a forecast via an instant poll.

Wednesday, March 3rd

Conquer The Sector Summits!

Take advantage of this opportunity to explore specific types of peer-to-peer fundraising during this fascinating series of gatherings.

11:00 - 12:15 PM

The Cycling Summit

Summit leader Gary Metcalf of Cadence Sports will help us explore the changing dynamics of our industry and share new sector research. We’ll get to know colleagues and talk shop during a fun, small group icebreaker activity.

In spite of the pandemic, Chai Lifeline’s Yoel Margolese and his team figured out how to hold a 475 person ride that raised over $7.6 million in August. Hear what worked for Bike4Chai and the strategies they plan to employ in 2021.

In 2020, the Fred Hutch Obliteride transformed from a weekend in-person event to a chance for supporters to do any activity from home — and 3,000 people (hailing from all 7 continents!) answered the call to raise $3.1 million. Obliteride’s Jim Birrell shares the story behind the story.

We’ll close our gathering with an online poll that will tap our collective insights to generate a cycling peer-to-peer fundraising forecast.

11:00 - 12:15 PM

The Endurance Summit

Summit leader Brandon Wilmoth, a veteran of Autism Speaks, St. Jude and LLS, kicks us off with an analysis of where we’ve been and where we’re going.

A fun icebreaker activity will empower conversations between you and endurance colleagues from other organizations.

No one experimented with more new formats in 2020 than the American Cancer Society’s Paul Purdy. He’ll join us to share what worked – and what didn’t.

What can we expect from the event organizers that endurance fundraising depends on so heavily? Bryan Lively, a Running USA board member and the Detroit Marathon charity director, shares the latest.

Finally, an anonymous online poll will generate an instant endurance peer-to-peer fundraising forecast.

12:30 - 1:45 PM

The Hospitals Summit

The P2PPF’s Peter Panepento kicks us off with new survey data on the state of hospital peer-to-peer fundraising.

Breaking into small discussion groups will enable us to explore how other institutions are dealing with the pandemic and develop some new industry allies.

City of Hope’s Alyson Sprafkin will share a case study of the 2020 Walk of Hope with lessons including the critical importance of catering to internal audiences.

It’s easy to toss strategic plans out the window when everything seemingly has changed in the world of COVID. Children’s Miracle Network Hospital’s Elyse Meardon will suggest ways in which to effectively work the plan and plan the work no matter what external crises erupt.

Don’t miss the chance to join your colleagues in creating a sector forecast through our instant poll.

2:00 - 3:15 PM

The DIY/Virtual Summit

The Covid-19 outbreak massively accelerated the importance of virtual P2P programs. Tiltify’s Robyn Mendez will kick off our session by exploring how successful programs thrive on creating active, engaged communities.

Get to know other members of the DIY/Virtual P2P community by breaking up into small groups.

United Way Worldwide’s Edwin Goutier and colleagues from Red Nose Day and United Nations Foundation will describe how they raised $1.9M from 72,000 donors across 133 countries on World Health Day as part of the #HopeFromHome campaign.

We’ll leverage an instant poll to channel our collective wisdom on some of the pressing issues facing this sector.

3:30 - 3:45 PM

The Walk Summit

GoodUnited’s Nick Black sets the stage for our gathering by focusing on the human and technological factors that are key to our sector’s future success.

We’ll break into small groups to compare notes on P2P fundraising and expand our networks.

How do you keep your team (and volunteers) motivated when the world seems to be falling apart around us? Pancreatic Cancer Action Network’s Kevin Sims will offer ideas you can replicate to keep spirits and productivity high even under challenging circumstances!

No organization has answers to all the problems plaguing our sector, but a number have figured out big pieces of the puzzle. American Foundation for Suicide Prevention’s Nicole Dolan shares her scan of the industry to let you in on “Seven Success Strategies I Learned During The Pandemic.”

Help generate a forecast for peer-to-peer fundraising walks in 2021 by participating in an instant poll.

The Virtual Grand Finale!

2:00 - 3:15 PM

Don’t Miss – The Virtual Grand Finale

The team at OP 3 has a number of tricks up their sleeves to create a P2PForum21 finale you won’t want to miss! Stay tuned to learn more!