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Kendra Albers has more than a decade of event and peer-to-peer fundraising experience at organizations such as the American Cancer Society, Alzheimer’s Association and the ALS Association.
Jeremy Berman is the Co-founder and President of GoodUnited, the world’s leading conversational messaging solution building relationships between nonprofits and their donors. Nonprofits that use GoodUnited have raised $500M+ through Facebook fundraising and have connected with hundreds of thousands of supporters.
Prior to founding GoodUnited, Jeremy was a product manager at IBM responsible for leading the go-to-market strategy for the Apple/IBM partnership.
Outside of work, Jeremy is the founder and director of Startup Grind Charleston and lives in Charleston, SC with his wife, daughters, and yellow lab.
Jim Birrell is a sports management and marketing professional with nearly 40 years of experience. Throughout his career he has been involved in producing premier domestic and international sporting events, including the Summer Olympics (1992, 1996 and 2000), Winter Olympics (1994), Summer Goodwill Games (1994, 1998 and 2001) and Winter Goodwill Games (1999). For 15 year he owned Medalist Sports, an event management company responsible for multiple professional and cause-related cycling events.
Obliteride, the largest community event at Fred Hutchinson Cancer Research Center, brings more than 3,000 riders, walkers and runners as well as 700 volunteers together to raise millions of dollars for cancer research. As director, Jim is responsible for setting the vision for Obliteride and delivering ambitious year-over-year growth in participation, number and size of teams, and participant-raised dollars. In addition, Jim uses Obliteride as a platform for community engagement that enhances knowledge of and philanthropic support for innovative research taking place at Fred Hutch.
A native of Houston, Texas, Jim received a Bachelor of Arts degree in business from Southwest Texas University. Jim has two extraordinary children, Abby, a recent graduate from Duke University, and Chandler, who is currently studying for his Masters at Colorado State University. He and his wife, Lovey, live in Kennewick, Washington.
Zack brings over 20 years of peer-to-peer events experience to his role as Assistant Vice President, Boston Marathon® Jimmy Fund Walk. The Jimmy Fund Walk, which benefits Dana-Farber Cancer Institute in Boston, annually is the highest fundraising, single-day, standalone Walk in the country, and has raised over $150 Million in its 32-year history. Zack has directed the event since 2014 and has seen annual revenue grow to nearly $9 Million through a year-long stewardship approach focused on its top walkers and team captains.
Prior to his arrival at Dana-Farber, Zack led peer-to-peer programs at the American Heart Association in Boston for nearly 14 years. In his time there, He served as the Senior Director of the Boston Heart Walk and managed the AHA’s local marathon-training program, Train To End Stroke. Additionally, Zack worked with former New England Patriot and current ESPN analyst, Tedy Bruschi, in forming his foundation, Tedy’s Team, in 2005.
Zack resides in Upton, Massachusetts with his wife, Erin, and their two children, Abigail and Chase.
Kari is the Vice President of Development Program Strategy at Susan G. Komen, where she and her team lead Komen’s peer-to-peer and other experiential fundraising programs. Through her career at Event 360, Plenty, CSM and the Avon Breast Cancer Crusade, she’s worked on dozens of peer-to-peer fundraising programs and events, as a strategist, implementation partner, soup-to-nuts operator, adviser, and friend. She loves creating connections and learning experiences with others in the business and always looks forward to the Peer-to-Peer Forum, in whatever format it takes.
Not only is Vanessa a full time Charity Success Manager, but also a part time streamer on Twitch! You can find her 3x a week at her proclaimed Wine Cellar as PleasantlyTwstd on Twitch playing JRPGs and “tryhard” games, while working on speedruns and challenge runs. She started raising money for charity with The TREVOR Project in February 2019, as part of a weekend event with a small team.
She has since raised money for causes such as St. Jude Children’s Research Hospital, Color of Change, United Nations Foundation, TransLifeline, TWLOHA, and looking to expand to more! Her passion for helping charities has also led her to spearhead the first Twitch Frontpage CharityChats, focusing on how charities can amplify POC voices in the space, plus she has showcased alongside Twitch Staff in charity 101 workshops and was featured in the St. Jude PLAY LIVE 2020 Summit for more Charity 101 and How-To efforts. Charity success is her thing, and she’s here to help any way she can!
Mary Catherine Burdine is the Director of Partnership Development for Comic Relief US, the non-profit behind the national fundraising campaign to end child poverty, Red Nose Day. Since just 2015, Comic Relief US has used the power of entertainment to raise over $240 million, directly supporting programs that drive lasting change and impacting over 25 million children to date.
Mary Catherine has previously worked across commercial verticals at international media organizations, including Bloomberg, Forbes, and The Economist. Mary Catherine has a Bachelor’s Degree in Journalism and Mass Communications from Washington and Lee University and holds an advanced executive education certificate from the Massachusetts Institute of Technology Sloan School of Business. She lives in New York City.
Maria Clark was recently name EVP of Partnerships and Chief Evangelist for GoodUnited! Their mission is to democratize the supporter experience by empowering nonprofits to have a 1:1 relationship with every donor. In her previous role, Maria tried and tested new digital strategies to support community and event fundraising. In her new role, she will be working with all nonprofits to champion the third wave of giving as we move from online giving and email, to 1:1 conversational messaging on social media.
Maria celebrated 32 years of service with the American Cancer Society in 2020, most recently as Senior Vice President, Peer to Peer Development. In this role she managed strategy development, planning and implementation, support and training for volunteer driven events nationwide. The portfolio consisted of Relay For Life and Making Strides Against Breast cancer, gala, golf and other domestic events, the Global Relay For Life program, and emerging new digital strategies to support community fundraising.
Throughout her career, Maria has played a significant role in change management for both staff and volunteers, as the ACS evolved and grew. She has deep expertise in volunteer management at all levels of the organization, a long history of successful staff management, possessing both grassroot and grass tops fundraising acumen, and is recognized for her ability to collaborate effectively across the organization. She has held a variety of positions throughout her career from her start as Communications and Government Relations Director, moving to Executive Director and Regional Vice President in the North Texas area, and leading several properties from the national office before taking her current role.
Maria currently serves on the Board of the Notre Dame School, a special needs Kindergarten through post high school, remains active in the Leadership Dallas Alumni Association, and is an active parishioner at St. Monica Catholic Church. She was a member of the Dallas Regional Chamber’s Leadership Dallas class of 2009 and served on the Leadership Dallas Alumni Association Board from 2010 – 2012. She is a founding member of the Chamber of Human Services Non-Profits and has a deep history with the non-profit community in Dallas.
She and her husband Derek live in Dallas and have two daughters, Devin and Corrie, who both live in Colorado.
Sue Dalos is a sought-after speaker, fundraising strategist, and advisor within the non-profit industry. Over the past 22 years, working out of her home base in Toronto, Canada, Sue has supported marketing, fundraising, and program development efforts to raise more than $800M globally; supporting emergency relief, economic development, social services, health, and education sectors.
Sue started her career on the for-profit side as Digital Brand Strategist at an integrated advertising agency, before following her heart into the non-profit sector.
Now, as Charity Dynamics Principal Consultant, Sue is collaborating with non-profit professionals to create digital marketing & fundraising strategies that empower organizations to better fulfill their missions by increasing awareness for their causes, and by deepening engagement across their key audience segments, which ultimately results in more funds raised and greater retention.
Elizabeth is Product Manager on Facebook’s Charitable Giving team, where she leads a product team in building and scaling a number of new fundraising tools. One was the business fundraiser feature that companies turned to at the start of the Pandemic, raising millions of dollars. She also conceived and launched a Facebook campaign to fundraise for racial justice organizations around Juneteenth; the idea was to provide a small seed amount to any user who began a campaign on their own. It eventually raised over $12 million. Her next project is to onboard corporate brands to seed fundraisers for a variety of nonprofits through Facebook, especially during giving moments.
Nicole Dolan brings more than 10 years of fundraising event experience to the table in her role as Out of the Darkness Walks Senior Director. A restaurant event director in her previous life, Nicole started with the American Foundation for Suicide Prevention’s Overnight Walk in 2007 and now guides a team of staff and volunteers to lead nearly 600 Out of the Darkness Community, Campus, and Overnight Walks across the country, creating an experience that brings hope and healing to a quarter million participants while raising more than $25 million annually for AFSP.
Paul Ghiz, a creative technology entrepreneur and executive, has spent the majority of his career helping nonprofits accelerate revenue and mission impact. In 1997, he co-founded Global Cloud, the makers of DonorDrive enterprise fundraising platform. Paul led the DonorDrive team from a seed to delivering industry-first innovations and emerging strategies with record results for hundreds of leading causes. He has been actively involved in the evolution of digital fundraising over the past two decades – an experience he is grateful for. Today, Paul continues to help organizations achieve desired outcomes by unleashing the power of connected people to do good.
Paul’s first tech business designed, developed and executed content management strategies for the E.W. Scripps Company. He’s held adjunct faculty positions in UX and digital marketing from his alma mater, Miami University of Ohio. Currently, Paul is an Advisor at Stony Brook University’s Innovation Center and Business School and is a current Trustee of the Frank Melville Memorial Foundation. He loves being a dad, enjoys creative problem solving, emerging tech, CX, outdoor sports, music and art. Paul’s family live outside of New York City.
Matt’s long history in producing events includes serving as Production Manager for the Macy’s Thanksgiving Day Parade and other national events produced by the storied retailer. He has supervised the installation of everything from fireworks shells to rare orchids and managed every type of person, from Teamsters to tap dancers.
Matt oversees production and creative services at Eventage as well as the storytelling of Eventage Studio. As a scriptwriter, his words have been spoken by the likes of Billie Jean King, Reese Witherspoon, Patrick Dempsey, and Holly Hunter as well as Fortune 100 CEOs and everyday people battling challenges such as breast cancer, brain tumors and suicide. He’s a recognized leader in the field of creating and executing the on-site experience for event participants nationwide.
Matt graduated with a B.A. in English from the University of Vermont. He lives in South Orange, NJ with his wife Jennifer and their two daughters and two cats.
Edwin Goutier is the Vice President of Innovation for United Way Worldwide, recently named to Fast Company’s Most Innovative Companies list, where he is responsible for creating and executing United Way’s innovation strategy and oversees the Barnes Family Foundation Center for Social Innovation. He brings his passion for reimagining how we come together to solve social issues into his work each day. Edwin has training in product management and design thinking. He holds a degree in Sociology from the University of Florida (Go Gators).
Daniel Gumnit joined Children’s Cancer Research Fund as CEO in August 2020. He comes to CCRF after nine years as the chief executive officer of People Serving People Charities and People Serving People, Inc. where he led the organization’s transformation from primarily providing emergency services to focusing on homelessness prevention. Previously, he served as Twin Cities’ PBS’s Director of National Program Development and worked for many years in television and interactive media with the Interpublic Group. Gumnit holds an MBA from the University of St. Thomas and completed undergraduate studies at Macalester College and the University of Minnesota – Twin Cities. He and his wife, Linda, reside in Saint Paul, Minnesota.
Colleen co-owns OP 3, an event production and peer-to-peer fundraising consulting firm that specializes in both virtual and in-person event experiences. Colleen joined OP 3 in 2005 in a fundraising coaching role and gained a wealth of acquisition, retention, and overall strategy experience before becoming a critical part of the production department and leadership team. In her 16+ years working in large-scale event production, she has successfully directed the logistics of a national fundraising series, concepted, built, and launched new signature events, established comprehensive risk mitigation strategies, and built interactive budgets to help client partners quickly and confidently make better, data-driven decisions.
Since COVID hit, Colleen and the team at OP 3 haven’t slowed down a bit, helping clients transition in-person portfolios to hybrid and virtual experiences while anticipating what’s next and developing the resources that will be needed for those events now and in the future. Colleen is passionate about creating memorable experiences that keep fundraisers connected and energized…even right now while we have to be apart.
Colleen graduated with a B.S.B.A. in accountancy from John Carroll University in Cleveland, Ohio. This may explain her obsession with all things budget- and data-related, a point of pride that inspires the whole OP 3 team to constantly reach for new heights in vendor negotiation, cost control, and expense management. Colleen is an avid runner and swimmer, but she spends more time chasing her four kids than training for triathlons these days.
Erica has been a recognized leader in the peer to peer fundraising event space for 20 years. Though LA-based now, this born and raised New Yorker was hooked on events after donating to cyclist friends—then joining them as a volunteer lead—on the Boston New York AIDS Ride. Her experience running safe, memorable events that provide great guest experience has been growing ever since, stretching beyond the U.S. to both Europe and Africa. Her teams have created two of the industry’s most successful fundraising event series, but it’s her focus on the highest level of customer service that keeps those fundraisers coming back. Beyond her extensive event production and strategic consulting capabilities, Erica’s passion for people—coworkers, client partners, volunteers, and participants alike—is what drives her commitment to continuous improvement. She has been named one of LASSO’s “Top Women in the Event Production Industry” twice in the last three years.
A relentless advocate for women and girls, Erica proudly serves on the Board for Girls on the Run Los Angeles. As Managing Partner and COO of OP 3, a women-owned event production and fundraising consulting agency, she is all too familiar with gender disparity in the nonprofit space and all the ways it holds women back. This led her to co-found Ellementary, a nonprofit dedicated to leveling the playing field and advancing gender equity for women in nonprofit and creating a stronger, more equitable nonprofit sector where everyone’s efforts have greater impact.
Stephanie Herron is Senior Vice President of Development Strategy for ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital responsible for raising over $1.8 billion in annual revenue in support of the mission of St. Jude. Stephanie provides strategic thought leadership across the organization on national and global development and is a member of the senior leadership team driving innovation and digital transformation.
Over the past 25 years, Stephanie has transformed nonprofit brands, led digital transformation at one of the world’s largest children’s healthcare charities, built a successful start-up venture and created sustained and lasting impact in communities across North America through successful capital campaign projects.
Prior to joining ALSAC, Stephanie was the Chief Development Officer for Shriners Hospitals for Children, one of the largest pediatric specialty hospital systems in the world with an endowment of over $8.5 billion. She provided executive leadership and drove the execution of all global fundraising and brand marketing, producing $400 million in revenue annually. During her tenure, she led the digital transformation of Shriners, restructured field offices and translated enterprise goals into actionable plans with CEO’s and boards from 22 hospitals across North America. She completed a $130 million capital campaign for a new hospital in Quebec, Canada and increased unrestricted revenue by 225% over three years. She worked with external partners to create integrated marketing campaigns resulting in Shriners being named 2018 #1 Health Nonprofit and #1 Most Trusted Health Nonprofit by the Harris Poll of Brands for the first time in the organization’s 98-year history. Stephanie was instrumental in the creation of award-winning direct response television campaigns and was the recipient of the Shriners International Potentate Medal.
Stephanie served as President and CEO of the University of Kentucky’s Cancer Center Foundation where she rebranded the organization and worked closely with high wealth donors, corporate foundation partners and key stakeholders. She has also held development leadership positions within two of the nation’s largest university systems, California State University and Texas A&M University. In the private sector, she was co-founder and CEO of Global Shelter Systems, a company that developed a ballistic barrier technology for military and humanitarian relief applications. In 2010, her company was acquired by British-based HESCO Bastion, the world market leader in rapidly deployable barriers and shelters.
Stephanie holds a BA degree from Northern Kentucky University, MPA from Texas A&M University and a management certificate from Yale University. She has served on numerous boards, including the University of Kentucky Von Allmen Center for Entrepreneurship Advisory Board, the Tennessee Governor’s Economic Task Force, King College President’s Advisory Council, and Grace Episcopal Day School Board of Trustees. She is a member of the Association for Healthcare Philanthropy and National Association of Female Executives and Entrepreneurs. Her awards include the Shriners International Potentate Medal, Tennessee Governor’s Award of Excellence, Kentucky Science & Technology Corporation Innovation Award, and Honorary Kentucky Colonel titles from Kentucky Governors John Y. Brown Jr. and Martha Layne Collins.
She and her husband Burke have two sons, Austin and William.
David has one marathon for charity under his belt and a passion for helping nonprofits and businesses succeed at doing well by doing good. Since 2006 the P2P has brought thousands of peer-to-peer fundraising professionals together via its annual conference, workshops and webinars to share best practices and provided them with access to the information they need to raise more for their organizations. The Peer-to-Peer Professional Forum is a unit of Hessekiel’s Cause Marketing Forum, Inc. The recipient of a BA from Wesleyan University and an MBA from the Stanford Graduate School of Business, David’s background in journalism, magazine management, consumer marketing and the dot.com world equipped him to launch CMF. He lives in Rye, New York with his wife Andrea.
Troy is a 20-year veteran of the advertising and marketing industry. He has led the creation of world-class consumer experiences for global brands like Bud Light, Warner Bros., Microsoft, Adobe, Rosetta Stone, Quaker, Wrigley and Frito-Lay—including Lay’s “Do Us A Flavor,” which became Facebook’s most successful branded experience of all time. He’s the creator of the breakthrough transmedia hit “You Suck At Photoshop”, which has earned over 100 million video views and was named one of Time magazine’s “Top 10 TV Episodes of The Year.” Troy hosts a daily show on Twitch dedicated to harvesting terrible ideas called “Imagivate Live!”
As the founder of new-media studio Big Fat Brain, Troy created, wrote and directed a number of original entertainment properties, including Discovery Channel’s animated series Green Shaman and Sundance Channel’s serialized short film Ringtone. Troy is a seven-time nominee and three-time Webby Award winner, TriBeCa Film Festival short-lister and National ADDY Award winner.
Troy is a passionate advocate for the innovation of storytelling in digital media and has been a featured speaker at many industry conferences, including Macworld, The New York Television Festival and ROFLcon. His work has been recognized by The Washington Post, the Los Angeles Times, ValleyWag, Advertising Age, Wired and NPR.
As CEO of Charity Dynamics, Kathy Kempff brings more than 20 years of experience in the nonprofit and retail sectors to her role. She joined Charity Dynamics in 2008, serving in several key positions including Vice President of Interactive Services and Senior Vice President of Products. She has been instrumental in the development and growth of the company’s Boundless Fundraising product division and has managed services organizations for Charity Dynamics and Convio.
Kathy is also the founder and president of Moja Tu, a nonprofit organization that provides educational scholarships for children in developing nations. She received her bachelor’s degree in management information systems as well as her MBA from the University of Texas at Austin.
Mikki Kragelund joined Classy in 2016 and is currently an Enterprise Sales Director. She is focused on working directly with nonprofits in their evaluation of modernizing the giving experience and accelerating social impact.
Mikki was born in Denmark and raised in Florida, where she developed a love for the outdoors and a passion for helping others and showing that optimism can heal. Previously Mikki worked as a Territory Sales Manager and Certified Playmaker at the Life Is Good company and founded a “Sunny Cyclers” campaign, where she cycled the entire length of New Zealand in order to raise money for the World Skin Cancer Foundation.
Her passion and enthusiasm for helping others and her belief in the Classy mission are why she loves working with nonprofits to help them make fundraising easier and successful.
Mitch has supported NAMI Colorado since 2014, contributing to the Walk Committee, serving as Outreach Correspondent, and serving as an In Our Own Voice presenter. Currently, he coordinates NAMI Colorado’s Ending the Silence Program. In 2020, Mitch served as the key stakeholder and DO-GOODER for NAMI Colorado’s Charity Partnership in the 5x5K FOR GOOD and, as an avid runner, participated to raise funds for the organization.
Thirty years as a not for profit professional, with executive leadership experience and expertise in strategic planning, fund development and fiscal management, organizational change, and inspiring staff and volunteer leaders to be high performing individuals and teams. Driven and results oriented with a demonstrated track record of developing and managing relationships resulting in an organizational culture where team members are aligned and consistently performing at high levels. Have successfully worked independently in a geographically dispersed organization, leading with influence and confident enthusiasm.
Jennifer is the Executive Vice President, Fund Raising Events for the National Multiple Sclerosis Society, overseeing a team of 225+ development professionals and a budget of $125M. She began her career in 1990 as a development coordinator in the North FL market at the Society and later became Chapter President in that market before moving into field work as the EVP, Leadership and Organizational Development.
Jenn is a graduate of the University of Florida and lives in Jacksonville Beach, FL.
Bryan Lively has been in the non profit and endurance space for the last decade. He is a consultant helping to accelerate the growth and scalability of organizations. He is strategic, visionary, results driven, dedicated, loyal, successful and an enthusiastic leader. Bryan prides himself on developing amazing teams and individuals to become true success stories of their own. He is uniquely balanced while integrating every area of the business spectrum to include but not limited to; sales, operations, people development, human resources, training, technology, brick and mortar, ecommerce, real estate, brand awareness, loss prevention and merchandising. Bryan has played a large and critical role in creating and developing strong brands, atmosphere and culture for every business that he has touched. He brings high energy, great organizational techniques, effective communication skills, and a highly comprehensive background. Bryan was the Vice President of Retail, Real Estate and Visual Merchandising for Moosejaw Mountaineering that was sold to Walmart in February of 2017. He spent 12 years there growing the brand to be a top three ecommerce outdoor retailer. Bryan then joined the CrowdRise team as the VP of Sales and Customer Success. He grew the brand 10x in donation volume in three years which then sold to GoFundMe in January of 2017. Most recently, Bryan was the VP of Operations and Technology for Goldfish Swim School Franchising, growing the brand from 50 units open and operating to 103 units in less than three years and built and developed a Franchisor team from 22 to 60.
He is now consulting full time so he can touch more organizations at the same time. Bryan sits on many non profit and for profit Boards, including Project Purple, Running USA, Kilter, KindKatch and more.
Bryan and his wife Karen have been married for 13 years and have two daughters, Addyson (10) and Alexa (8). He is an avid runner, cyclist and enjoys yoga. Pre-Covid Bryan and his family enjoyed traveling and spending time with family and friends.
Elena Manica is the Director, Community Partnerships at Kids Help Phone. She’s responsible for strategic development of community engagement and fundraising through events and partnerships, across all provinces and territories. Elena has been with Kids Help Phone since 2011.
Elena has managed the strategy, planning, and execution of multiple fundraising events – from local to international – for organizations like Kids Help Phone, the MS Society of Canada, Villa Charities, and Girls Inc. of York Region. She has increasingly gained competencies in corporate and community engagement, sponsorship, external event communication strategies, and project management.
Elena has always been passionate about supporting young people, and is a strong advocate for mental health and well-being, making her role at Kids Help Phone her “dream job.” In her spare time, Elena enjoys spending time with her nieces and nephews, watching sports, and playing music.
Anne Marbarger is the Executive Director of Padres Pedal the Cause San Diego, an organization committed to accelerating cures for cancer by funding collaborative cancer research in San Diego. She leads a team responsible for underwriting the organization’s $1.5 million operating budget, building corporate and community partnerships to recruit 3,000+ fundraisers and volunteers, and executing annual events to drive fundraising and participation. 2019 was the organization’s most successful year with over $3.1 million raised for cancer research, on top of the $1.5 million operating budget.
Anne joined Pedal the Cause in June of 2015 as director of programs and was promoted to lead the organization the following year. Through team efforts and under her leadership, the organization has increased participation by 15-25% annually and has increased the total donation to cancer research by 5-20% annually. The organization is proud to donate 100% of fundraising dollars to Padres Pedal’s four beneficiaries: Moores Cancer Center at UC San Diego Health, the Salk Institute, Sanford Burnham Prebys and Rady Children’s Hospital.
Prior to joining Pedal the Cause, Anne worked in management consulting for four years in Washington, DC, within Deloitte Consulting’s federal human capital practice. Earlier in her career, she served as an intelligence analyst at the United States Treasury Department for four years where she focused on a major Middle East terrorist organization’s illicit funding sources and use of the US financial system. She holds a Bachelor’s Degree in Government from Dartmouth College and an MBA from George Washington University.
Anne has a passion for health and fitness, and enjoys running, cycling, hot yoga, and outdoor adventure. She played division one soccer in college and was a sponsored long-distance runner and Ironman triathlete. Anne currently lives in the North Park community of San Diego with her husband Scott, three year old daughter, one year old son, and rescue dog.
For more than two decades, Yoel has been actively involved in the nonprofit world. Starting off as a small-time event planner and fundraiser, Yoel has grown through the ranks. In 2010, Yoel helped start and build Bike4Chai, a charity bike ride whose main goal is to support Chai Lifeline in its important work of helping families dealing with serious pediatric illnesses. Under Yoel’s leadership, Bike4Chai has grown each year and has raised over 60 million dollars for the organization.
Yoel is passionate about helping people and organizations. He has helped numerous start-up nonprofits and is always happy to share his knowledge and experience. In his spare time, he loves to ride his bicycle, is an avid reader about leadership and history, and enjoys spending time with his wife and children.
Marcie joined the Charity Dynamics team in 2020 after 15+ years as a front-line fundraising and national events & campaign director. She started her career in non-profit at ALSAC/ St. Jude Children’s Research Hospital in their Chicago field office, cutting her teeth on all types of fundraising events – radiothons, fashion show luncheons, school fundraising, galas, cause campaigns, you name it. She eventually made her to way to the national office in Memphis, managing their national volunteer partnerships and, ultimately, launching their walk program in 2008, growing it from $100K in year 1 to $8M by 2014. In 2015, Marcie accepted the role of Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. Now at Charity Dynamics, she enjoys partnering with her clients and providing strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns.
For more than two decades, Katrina McGhee has been a champion for women. Having served on the executive level for two of the world’s largest non-profit organizations, the American Heart Association and Susan G. Komen for the Cure, she has traveled around the globe, advocating for and inspiring women in more than 12 countries on 3 continents.
In 2012 she embarked on a new adventure, channeling her passion for women’s empowerment into launching Loving on Me, a global movement encouraging women from every walk of life to love themselves and each other more. As Founder & Chief Inspiration Officer Katrina invited thousands to join her on the journey, forming a tribe of women committed to spreading love, sharing inspiration, and shifting the atmosphere in their local communities.
What began as a simple blog and online social group has grown into an empowered woman’s inspiration destination, providing tools and resources that ignite women around the world to become leaders in every aspect of life. Through her book, “Loving on Me! Lessons Learned on the Journey from Mess to Message,” videos, and speeches, she continuously challenges women to win the war for their self-worth by embracing their true purpose, passion, and peace.
Katrina has a lifetime of stories and experiences that have charted the course of her journey; but her most important story is a lifetime of commitment to women. Author, motivational speaker, and advocate, Katrina McGhee continues to build upon a legacy of working with women, and for women, inspiring them to achieve unimaginable success.
Dave McGillivray is an athlete, author, entrepreneur, motivational speaker, and philanthropist, whose luckiest break may have come when he was cut from his high school basketball team. He had all of the heart… but none of the height. It was that passion and drive, however, that would burn through him for the next 50+ years as he continues to live by his motto, “It’s my game, so it’s my rules.”
Shortly after graduating as valedictorian from Merrimack College, his game, his rules would forever impact the running industry. In 1978, what Runners World deemed the first instance of combining running and fundraising for cancer research, Dave ran 3,452 miles across the country—from Medford, Oregon, to Medford, Massachusetts—in an effort to raise $100,000 to benefit the Jimmy Fund, the philanthropic arm of the Dana-Farber Cancer Institute in Boston.
When he returned from that 80-day trek across the country, he was promptly fired from his job at a benefit consulting firm in Boston’s Hancock Tower. It’s clear now it
was the best possible thing to have happened to him. He decided to open a running-shoe store in his hometown, and began to host triathlons to promote the store. A few years later in 1981, he opened the doors to DMSE, Inc. Since then, he and his team have managed nearly 1,100 mass-participatory events, helping, as he truly believes, to raise the level of self-esteem and self-confidence of tens of thousands of people across America every year. They have collaborated on some of the
most prestigious events in the country, including the Boston Marathon, two U.S. Olympic Women’s Marathon trials, the TD Beach to Beacon 10K, the New Balance Falmouth Road Race, Bellin Run 10K, the Atlanta Olympic Games, the Triathlon World Championship, and the Boston Marathon Jimmy Fund Walk.
As these events supported the connection he helped create between philanthropy and running, Dave continued his extreme personal athletic endeavors in the name of giving back. Benefitting the Jimmy Fund, he ran 1,250 miles from Florida to Boston with Bob Hall, a pioneer in wheelchair marathoning; he triathoned 1,522 miles through the six New England states; he swam 26.27 miles in 24 hours; he biked 385 miles over 24 hours (while simultaneously directing the Bay State Triathlon); he swam from Martha’s Vineyard to Falmouth; and he ran across the country a second time with a relay team. He’s also did a 1,500-mile bike ride to raise money for his alma mater, Merrimack College, and has raised money for the Wrentham State School, the Carroll Center for the Blind, the Martin Richard Foundation, and the Joseph Middlemiss Big Heart Foundation.
In the midst of all these athletic endeavors and race directing responsibilities, Dave was diagnosed with coronary artery disease, a condition he had always assumed wouldn’t be an issue for him despite his family’s medical history. When he received the news, he changed his diet, his sleeping and work habits—everything—to reverse the condition. He made great strides, but it wasn’t enough. Five years after his diagnosis, and shortly after accomplishing another daring athletic feat—the World Marathon Challenge (7 marathons in 7 days on 7 continents)—his genetics were showing their strength. He needed triple bypass surgery. Faced with the choice to keep his condition a secret from the running community, he chose to share his experience with the world, urging others—especially the fittest of athletes—if you feel something, do something. His transformation from fit athlete to fit and healthy person have inspired others to seek counsel from their physicians, which may have saved countless lives.
Since 2013, Elyse Meardon has dedicated her professional career to changing kids’ health and changing the future with Children’s Miracle Network Hospitals. She is an expert in peer to peer sponsorships, generational engagement trends and strategies, and the delicate balance in managing people: keeping your humanity while driving fundraising results. As Vice President of Programs, she plays a crucial role in managing several CMN Hospitals’ power-house fundraising programs (Extra Life, Direct Marketing, Media, Credit Unions for Kids, Miracle Network Dance Marathon), developing systems, processes, templates, and growth strategies. When Elyse is away from work, you can find her on her yoga mat or in the garden. She lives in Portland, OR with her husband John, daughter Willa, two dogs, Abbey and Ky and kitten, Parsnip.
From handing out PB&J’s at the MS150 to co-authoring the P2P Fundraising Study, Robyn Mendez has spent the last 20 years building fundraising communities to make this world a better place. A self-proclaimed data nerd, she recently joined the team at Tiltify to bring the next evolution in P2P Fundraising technology to charitable organizations across the world. Robyn resides in Houston, TX with her husband, two kids and lazy bulldog.
Gary Co-Founded Cadence Sports in 2006 with a simple dream of working in the endurance sports arena he loved. A former soccer player turned triathlete, Gary is always on the move and does not comprehend the idea of not moving. Over the years, Gary has been fortunate to spearhead a myriad of different event projects, mostly in the cause-related arena, which has become a personal passion and focus of Cadence. Gary believes that our events can truly generate change by the impactful experience they create. Gary holds bachelor degrees in Economics and International Business and a minor in
Spanish from Texas Tech University. Gary works, trains, and spends as much time with his partner Kim and son Emerson.
Becky is a dynamic senior peer-to-peer and fundraising leader with experience working at local, provincial, national and international levels. Currently, Becky is the Senior Director of Community Fundraising at the Multiple Sclerosis Society of Canada. In this role, Becky leads the strategy and execution of MS Walk, MS Bike, We Challenge MS (DIY program) and community fundraising initiatives across Canada. Becky is passionate about leading high-performing teams and building communities of people driven to make change and rallying them to achieve the extraordinary.
Myrna Mulholland is the Vice President of Annual and Individual Giving for JDRF International and leads the organization’s efforts to create an Integrated, Multi-channel experience for all General and Mid-level donors, regardless of program. She is also a Master Trainer for JDRF’s Mastering Relationship Management Skills (MRMS) Training Program.
Myrna joined JDRF in October 2014 as a Region Director for New York Metro/MAC Region. In that position, she led 12 chapters working closely with the Executive Directors and Volunteer Leadership.
Prior to joining JDRF, Myrna spent 14 years with the National MS Society where she worked on a local, regional and then National Level. During her tenure, she lead the development and launch of the Society’s Centralized Mid and Major Giving programs and managed/supported 10 chapters where she provided consultation, training, coaching and direction in the areas of operational planning, fund development, programs and services, budget development, financial management, staff/board development and strategic planning.
Prior to joining the MS Society, Myrna served as a news and sports producer.
Myrna holds a Bachelor of Arts degree in Communications from Queens University of Charlotte, with a concentration in Journalism.
She currently lives in Potomac, MD and is married with three kids.
Meghan leads the implementation process for all new clients, as well as managing all custom design and development projects for current DonorDrive clients. She works closely with clients to combine advanced strategy and program development with efficient processes and timelines. A seven-year veteran of DonorDrive, she is the resident “cat herder” of DonorDrive’s internal resources.
Meghan is a proud graduate of both the University of Florida (Bachelors of Art in History and Political Science, Minor in Education) and the University of Cincinnati (Masters of Science in Architecture), and is PMP certified. She’s an avid reader, traveler, and commissioner of the DonorDrive Fantasy Football League.
The incredibly talented content creator, CrankGamePlays (aka, Ethan Nestor), is no stranger to fundraising. For over 8 years we’ve seen Ethan join the likes of close friends, Markiplier and Jacksepticeye in efforts to do some incredible good. Last year Ethan and his community raised $751,559.31 USD for World Wildlife Fund — Australia, United Nations Foundation, Hope From Home and Thanksmas 2020.
Lynn Page, CFRE is the Vice President, Program Strategy and Development, at ALSAC/St. Jude Children’s Research Hospital.
Page is responsible for leading strategic donor and audience engagement and acquisition through fitness and endurance, music and audio, sweepstakes, Dinners, Galas and Golf along with the youth and next generation activations.
Prior to joining ALSAC in 2018, Lynn previously held a variety of positions with JDRF, ranging from Branch Director to the National Director, Signature Events and a member of the senior leadership team. Lynn prior to JDRF retired in Colorado as a Major from the United States Air Force holding positions at the Air Staff in the Pentagon, deployments during two major conflicts and as an Assistant Athletic Director at the United States Air Force Academy.
Page received her Bachelor and Master’s Degrees from Embry Riddle Aeronautical University in Computer Science and Aviation Management. She holds certifications from Wharton and IMD in Selling through Customer Centricity and Driving Digital Transformation.
Lynn currently resides in Memphis, TN where she is the Executive Champion of the Business Resource Group for Veterans and Allies. She enjoys biking, running and traveling in her free time.
Brett Peters is the Education & Philanthropy Partnerships Lead at TikTok US. Brett helps nonprofit and edutainment publishing partners grow their presence on the platform and is their advocate internally to identify opportunities for greater visibility both on and off the app. Prior to TikTok, Brett spent nearly a decade in the nonprofit space, having helped launch the It Gets Better Project in its infancy and eventually oversaw its original content strategy and development of brand and media partnerships.
Paul Purdy is the Strategic Director of Endurance Events at the Global Headquarters of the American Cancer Society. He has over 16 years of experience in event management and peer-to-peer fundraising. Paul originally hails from Western Pennsylvania and relocated back to Pittsburgh in 2015 after studying and working in Cleveland, Ohio for 12 years.
In Cleveland, he pursued a degree in Communication & Theatre Arts with a balanced liberal arts curriculum at John Carroll University, where he was involved in numerous student organization and civil justice initiatives.
After graduation, Paul began his career with the American Cancer Society working on multiple fundraising campaigns such as Relay For Life, Making Strides Against Breast Cancer and the C2C Relay Run. One of his biggest accomplishments include growing the signature event, the Pan Ohio Hope Ride, from an event of 55 cyclists to more than 450; which now raises $1 million annually and will be reaching the $10 million cumulative mark shortly after its upcoming 15th season.
Currently, Paul’s work consists of launching and leading the Society’s signature endurance event platform, the DetermiNation Endurance Series, which consists of 90 events totaling 10 million dollars in revenue. The events run the gamut of sports disciplines such as running, cycling, climbing, hiking, yoga, tennis, swimming, indoor cycling, adventure expeditions and kayaking. Within his portfolio there are owned/operated grassroots peer-to-peer events as well as partnership with third-party organizations. Through this nationwide platform he has created a new overarching brand to leverage in the market as well as providing an outlet to elevate and cross-promote many events that the society operates such as the Philadelphia Bike-a-thon, Climb to Conquer Cancer series and our Pedal to End Cancer indoor cycling series.
Paul received the Certified Special Event Professional certification through the International Live Event Association in 2015. The CSEP is a designation that is earned through experience, involvement with community organizations, and a thorough examination of the expertise of the candidate.
In addition to his career work, Paul supports the local community through outreach as a Board Member of the Pittsburgh Community Broadcast Corporation (90.5 WESA & 91.3 WYEP – Pittsburgh’s member funded NPR and Adult Alternative radio stations) and as a committee member of the Children’s Hospital Trust, Pittsburgh Symphony Orchestra and the Pittsburgh Ballet Theatre.
Cassandra has been in the gaming industry for over 15 years and an Influencer for 7. She’s done everything from competitive gaming, hosting, voice acting and more. When she’s not creating content, she works at Twitch as a Creator Social Impact Specialist working to uplift creators as well as Charities.
Buck Rumely is the Chief Revenue Officer for DonorDrive, where he leads the teams responsible for customer growth and increasing fundraising through innovations.
Buck has over 20 years of experience in the technology sector. Prior to DonorDrive, Buck served as a national business unit leader for Moody’s Analytics, where his responsibilities included the predictive modelling business unit and commercial origination platforms. He led Moody’s Analytics largest software group, and previously led the business unit adapting financial risk software to the corporate and energy sectors.
Buck was driven by his desire to give back to the community, after many years of working on Wall Street, joining DonorDrive and their team whose motto is “Give a Damn,” in his hometown of Cincinnati Ohio. When not helping nonprofits with modernizing fundraising technology, Buck enjoys biking, golf and spending time with his family in Montgomery, OH. Buck is a board member for multiple nonprofits.
Ara is the Interim Executive Director of The Terry Fox Foundation and a Board member of the Terry Fox Research Institute. His involvement with the Foundation began as an international run organizers and in 2014, he joined the Foundation’s Board. Ara is a CPA, CA with a Masters in Accounting from the University of Waterloo. His career began with PricewaterhouseCoopers and he was previously a Director at HSBC Private Equity. Ara is the founder of PE-Gate, which aims to disrupt the way people invest in private businesses.
Jillian has worn many hats at Event 360 in the past 14 years – from fundraising coach to project manager, to event IT support. She knows our work and our team inside and out. In her current role as Director of Business Development, she can perfectly partner our clients with the services they need and ensure our team delivers flawless event experiences that yield happy participants and stellar results.
Ask him, and Kevin Sims will say he’s a journalism drop-out. And that’s the best thing that ever happened to him. After a 17-year stint in television news, he faced a frightening career change and a lot of uncertainty. But that’s exactly when he found peer-to-peer fundraising and discovered his new passion. A passion that now lives at the Pancreatic Cancer Action Network.
His non-profit career began as a community manager with the American Cancer Society in north Alabama before transferring to lead Washington, D.C. and the surrounding area. That’s where he joined the PanCAN team in the Fall of 2017, managing volunteer recruitment and PurpleStride fundraising events along the East and Gulf coasts. In the summer of 2020, he was named interim Director of Community Engagement, widening his efforts nationwide. Kevin started at PanCAN the same year PurpleStride cracked the Peer-to-Peer Top 30 list. Then a year later, the campaign climbed a couple more spots – and more notably, was one of only five programs to post a revenue increase of more than 10%. Under Kevin’s team effort, the Washington, D.C. PurpleStride became the organization’s first $1 million event. But it won’t be the last.
Kevin is a proud University of Oklahoma graduate and looks forward to attending football games every Fall. In his journalism career, he worked as a news reporter and anchor in Amarillo, TX, Chattanooga, TN and Oklahoma City and he now resides in Huntsville, AL. Kevin and his partner Mike can be found most weekends hiking with their dog, Tybee.
Alyson Sprafkin is Senior Executive Director, Signature Events Development, at City of Hope in Duarte, California. Since assuming this role in June 2017, Alyson has revamped the peer-to-peer Signature Events program to increase revenue, maximize donor and participant cultivation and increase awareness consistent with City of Hope’s evolving footprint. From 2016 to 2019, Alyson more than doubled revenue for City of Hope’s flagship Signature Event campaign, the Los Angeles Walk for Hope. In 2020, Alyson quickly pivoted Walk for Hope to a virtual campaign that retained over 80% of the 2019 revenue.
Before joining City of Hope, Alyson spent over five years with March of Dimes, where she ultimately served as Senior Development Manager for the L.A. Market March for Babies campaign. Prior to her fundraising career, Alyson practiced law for ten years with Gould-Saltman Law Offices, PC with a focus on family law litigation. Alyson earned her B.A. in English/Psychology from the University of Maryland Honors College and her J.D. from the Benjamin N. Cardozo School of Law and is admitted to the California bar and the U.S. District Court, Central District of California.
Originally from Baltimore, Alyson has called Los Angeles home for nearly 20 years and currently resides in the Silver Lake neighborhood with her husband (Mike), two sons (Dyson and Auggie), and Huskydoodle (Dodger Dog). When she is not working, Alyson enjoys running, reading and cheering for her beloved Los Angeles Dodgers.
Amanda Stanton is an experienced and passionate peer-to-peer fundraiser with more than 13 years of experience working on events at the local, provincial, and national levels.
Currently, Amanda is in the role of Director, Events and Partnerships at Parkinson Canada where she oversees Parkinson SuperWalk, Pedaling for Parkinson’s, and Fundraising Your Way – the organization’s DIY/third-party platform.
Although her current scope is National, Amanda is very community-minded; consulting for many small, local non-profits and public interest groups on their events and fundraising programs. In her free time, Amanda volunteers as the Artistic Director of her local music festival, and enjoys spending time with her husband and three children at their home in Severn Bridge, Ontario.
Tina Starkey is the Chief Growth Officer at Stop Soldier Suicide, leading marketing and revenue efforts for the organization. She’s an experienced marketing professional, having led impactful marketing campaigns in the nonprofit space for the last 15 years. Prior to joining SSS, Tina led social and influencer marketing for the American Cancer Society and successfully grew social revenue there by nearly 800%.
Dan Thorpe serves as National Vice President for Community Fundraising for the American Cancer Society. His first P2P experience was as Volunteer Relay For Life Chair at Old Dominion University, serving in this role just months after losing his mom to cancer. He began his career as a Community Manager at ACS in Virginia Beach and served in various field roles for nearly 6 years, including staffing the largest Relay For Life event in Virginia, raising over $700K. After leaving ACS in 2011, Dan held positions of Vice President of Development, Metro Executive Director and Senior Vice President of Development Operations at American Heart Association. He also served as Executive Director of Advancement for the Department of Pediatrics at the University of Miami Miller School of Medicine. He returned to ACS in 2017 as Executive Director in Central and Eastern North Carolina, then transitioned to the VP role in May of 2020.
Dan lives in Zebulon, North Carolina with his wife, Erin, five kids and a golden doodle. He holds a BS in Elementary Education and a MS in Educational Leadership.
Michael Wasserman is CEO/Co-Founder of Tiltify, the most popular fundraising platform for content creators and livestreams. With more than 10 years of experience in charitable fundraising, Michael has helped raise over a $100 million through innovative strategies for major charities as a consultant and executive prior to starting Tiltify in 2014. Since then Tiltify has re-invented the telethon with interactive technology that has shown to raise funds up to 37x faster than offline fundraising. Tiltify currently works with over 2000 charities including St Jude Children’s Research Hospital, Save the Children, HSUS, American Red Cross, Make-A-Wish America, United Way Worldwide and many more.
Caitlin Watkins is the Digital Fundraising Programs Manager for Best Friends Animal Society, a national nonprofit whose mission is to end the killing of dogs and cats in shelters in the United States. In her role, she oversees Best Friends’ peer-to-peer fundraising initiatives, including livestreaming, social fundraising, DIY/third party fundraising, and Strut Your Mutt, a signature walk event that raises funds for over 350 rescues and animal welfare organizations across the country. In her spare time, Caitlin enjoys cycling in the rolling hills of Austin, her hometown, and spending time with her tri-pawed pitbull Jolene.
With more than 15 years’ experience in the peer-to-peer fundraising world, Brandon Wilmoth has led the strategic development, partnerships and implementation of endurance fundraising programs for ALSAC/St. Jude Children’s Research Hospital, The Leukemia & Lymphoma Society and Autism Speaks. As an avid endurance enthusiast himself, Brandon has completed numerous marathons, ultra marathons and Ironman triathlon events. If that isn’t enough, he attempts to keep up with his daughter (age 7), son (age 4) and their new puppy, Bella. Brandon and his wife, Alisha, live in Memphis, TN.
Ron Zwerin is the Executive Vice President of Marketing, Communications & Brand at the National Multiple Sclerosis Society.
Zwerin’s expertise is working with organizations and businesses to increase brand engagement by connecting and building relationships with targeted influencers and users on and offline through content based journeys. In addition, Ron develops award winning and engaging traditional and digital campaigns that boost brand awareness and positioning, thought leadership, targeted lead generation, growth and acquisition.
Prior to joining the Society, Ron was the chief marketing officer at the Financial Planning Association where he led the association’s marketing, communications and overall digital transformation and brand strategy. He also worked with the National Aeronautics and Space Administration (NASA) and built international awareness and participation in NASA’s signature Earth system science program, The GLOBE Program.
Zwerin received his Bachelor of Science degree in Journalism and Mass Communications from the University of Colorado, at Boulder.