Peer-to-Peer Professional Forum

Peer-to-Peer Fundraising

PEER REVIEW BLOG

What Do The Top P2P Programs Have In Common?

Has your leadership team ever looked at the list of the P2P Top 30 programs and wondered…

What are they doing that we aren’t?

Part of the beauty of the Top 30 list is the diverse ways these program achieve success. There are large event series, held all year-long and all across the country, and single-day, single-market events. The list includes rides, runs, walks, school fundraisers and even head-shaving events. Some events achieve success with significant fundraising minimums, while others have no barrier to entry at all.

What the most successful programs do have in common is internal prioritization and a commitment to adequate resourcing & collaboration. So what does this look like?

  • Leadership buy-in with program seen as strategic priority for organization
  • Clear, strategic goals & KPIs, shared across the organization, and proven paths to reach them
  • Strong partnerships between both staff & volunteer leaders and internal teams
  • Collaborative approach to corporate engagement through sponsors & teams
  • Dedicated sales team to proactively recruit teams and participants
  • Robust, year-round marketing plan across a mix of platforms
  • Multi-channel communication strategy to motivate participants to fundraise
  • Staff dedicated to implementing a data-driven coaching plan to support fundraisers & bulid relationships
  • Dynamic, thoughtful, mission-centric on-site event experience
  • Intentional stewardship & acquisition plans for both fundraisers and donors

So how does your program stack up? Where can you grow? How can you use this information to make your case for P2P to your leadership team?