Webinar Recording – The New Normal Fundraising Business Model: Shifting To Virtual For The Long Haul

2020 will undoubtedly go down as the year that forever altered fundraising. Nonprofits are being forced to reckon with the reality they have relied too heavily on traditional, physical fundraising tactics – which are important – but unfortunately not useful this year.

This year has been the catalyst for innovation through “virtual fundraising” and as nonprofits are actively defining what that means for their organization, they are also determining the role of “virtual” in the years to come.

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Deborah BargeDeborah Barge, Chief Field Officer, Muscular Dystrophy Association
Deborah joined MDA in 2019 to support the field and fundraising success in support of transforming the lives of individuals with muscular dystrophy, ALS, and related neuromuscular diseases. For over two decades, Deborah has led diverse, multi-affiliate and national fundraising and revenue-generating initiatives for worthy charitable causes across the nation. Her focus is to activate a data-responsive, donor-centric team to create record-setting events, cultivate major donors and innovate corporate collaborations in support of the organization’s mission.




roger lopezRoger Lopez, Technical Safety Captain, San Antonio Fire Department
Roger Lopez is a 25 year veteran of the San Antonio Fire Department. He currently serves as its Tactical Safety Captain. As a young firefighter, Roger was initially introduced to the Muscular Dystrophy Association (MDA) through his annual participation in the Fill-the-Boot program. After a few years in the department, his interaction with the MDA was deepened when in the summer of 2004, as Vice-President of his union, he was asked to visit the local MDA Summer Camp. He was so moved by his interaction with the children during his initial visit, that the following year he returned to camp as an activities director. He has since, returned every year to camp. The past 10 years he has been serving as the camp’s Senior Counselor.
Along with his Summer Camp activities, Roger has been an active participant in many of MDA’s other efforts. From helping with Stride and Ride, to answering phones at Telethon, Roger has constantly proven himself to be a valuable resource to his local MDA office. In 2013 Roger was brought on to IAFF staff and now serves as the IAFF/MDA National Coordinator.



Marc RubnerMarc Rubner, CEO, DonorDrive
Marc Rubner joined DonorDrive in early 2019 to drive the future of fundraising for nonprofits. Marc previously led two key business units at Blackboard, a provider of software-as-a-service solutions for public K-12 districts and higher ed institutions. Under Marc’s leadership, DonorDrive is changing the landscape of nonprofit fundraising through charity streaming with Live Fundraising and a new integration with Facebook Fundraisers. When he’s not at DonorDrive, Marc is a musician, husband, and father to five children and 12 pets.