Original Broadcast: October 2021

Free thanks to sponsorship by Bonfire

Without in-person events, building connections and raising awareness of your nonprofit’s work and importance can be a challenge during awareness days and months.

In this recorded webinar, The American Childhood Cancer Organization (ACCO) will show how they used P2P apparel fundraising to continue their mission of helping families get the facts they need about childhood cancer in simple, comprehensive, everyday language.

They will provide a step-by-step look at how they worked to honor the children who have battled and are battling cancer, and how you can use those learnings to inspire your nonprofit’s work with donors and supporters.

You will learn:

  • How to use and implement supporter feedback to improve your awareness date plans.
  • How to empower supporters to drive awareness and action in their own communities while honoring the legacy of each warrior your nonprofit serves.
  • The steps to create and implement a virtual P2P apparel fundraiser.

register now


Blair Scroggs, Public Relations Coordinator, American Childhood Cancer Organization (ACCO)
Blair is the Public Relations Coordinator at American Childhood Cancer Organization (ACCO), the oldest and largest grassroots childhood cancer organization in the U.S. She began her work at ACCO three years ago as the Social Media Manager until she transitioned into her public relations role where she creates compelling campaigns for the childhood cancer community. From September Childhood Cancer Awareness Month (CCAM) to ACCO’s launch of the Amazon “GO GOLD®” prime airplane, Blair has helped transform ACCO’s community engagement.

Alexa Rennie, Senior Sales Consultant Enterprise Nonprofits, Bonfire
Alexa is the Senior Sales Consultant for Enterprise Nonprofits at Bonfire where she works with large nonprofits to create and organize apparel fundraisers. She brings three years of experience advising hundreds of nonprofits with a particular focus on peer-to-peer fundraisers, and she has helped raise awareness and thousands of dollars for their causes using apparel.


This webinar is free thanks to sponsorship by