Original Broadcast Date: December 9, 2014
Events provide an incredibly powerful channel for non-profits to generate brand awareness, raise additional funds, and inspire more people to get behind their cause. To really maximize the impact of your efforts rests on understanding how to not just reach more donors, but convert donors into fundraisers.
Listen as Stephen Siller Tunnel to Towers Foundation’s Marketing Manager, Erin Albano, CrowdRise’s Director of Marketing, Gary Wohlfeill and Eventbrite’s Senior Industry Marketing Manager, Christine Bohle share some of the best examples of events across industries that have made a transformative difference in their fundraising potential by enlisting more fundraisers.
Listen to learn:
- Lessons from Tunnel to Towers on how to engage with and leverage the grassroots networks of your top supporters
- Best practices from marquee events and organizations across industries like Boston Marathon, Soldiers to Summits, and Top Spin
- How to employ concepts such as incentives and gamification to increase event registration and fundraising participation
Gary Wohlfeill, Director of Marketing, CrowdRise – Gary works with partners across industries to develop highly engaging and successful fundraising campaigns as the Director of Marketing at CrowdRise, a leading online fundraising platform. Before CrowdRise, Gary was the Creative Director at Moosejaw, a multi-channel outdoor retailer that has been recognized as a leader in brand marketing and innovation.
Erin Albano, Marketing Manager, Stephen Siller Tunnel to Towers Foundation – Erin owns the strategic brand and fundraising messaging for the Stephen Siller Tunnel to Towers foundation, an organization whose mission it is to support our nation’s first responders and service members. She also manages online fundraising, social media, and event registration for the nine events in their run/walk series, including their NYC 5K with 25,000+ participants.
Christine Bohle, Senior Industry Marketing Manager, Eventbrite – Christine Bohle is head of sports, festivals and consumer events marketing at Eventbrite where she leads a team focused developing deep industry insights and understanding to help the event organizer community create great live experiences that can reach more consumers, increase fan engagement and drive overall event growth.
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