The New Normal Fundraising Business Model: Shifting To Virtual For The Long Haul (Sponsored)

July 23rd 1:30 – 2:30 pm ET

2020 will undoubtedly go down as the year that forever altered fundraising. Nonprofits are being forced to reckon with the reality they have relied too heavily on traditional, physical fundraising tactics – which are important – but unfortunately not useful this year.

This year has been the catalyst for innovation through “virtual fundraising” and as nonprofits are actively defining what that means for their organization, they are also determining the role of “virtual” in the years to come.

The question is when 2021 arrives, who will return to a heavy reliance on physical, and who will charge ahead?

In this webinar, you’ll learn how MDA is not simply adapting to the tide change but harnessing it. You’ll learn how MDA is strategically positioning and digitally transforming itself, propelling their programs with sustainable and repeatable action to help them finish 2020 with strong fundraising revenue, and setting themselves up for success in 2021 and beyond.

Learning Objectives

  • How to adapt your fundraising business model to rely less on in-person events and make your organization adaptable
  • What resources you need to invest in and what areas you can scale back to get the best ROI
  • How to sustain your virtual fundraising programs for 2020 and beyond


Deborah Barge, Chief Field Officer, Muscular Dystrophy Association


Marc RubnerMarc Rubner, CEO, DonorDrive
Marc Rubner joined DonorDrive in early 2019 to drive the future of fundraising for nonprofits. Marc previously led two key business units at Blackboard, a provider of software-as-a-service solutions for public K-12 districts and higher ed institutions. Under Marc’s leadership, DonorDrive is changing the landscape of nonprofit fundraising through charity streaming with Live Fundraising and a new integration with Facebook Fundraisers. When he’s not at DonorDrive, Marc is a musician, husband, and father to five children and 12 pets.







This webinar is FREE thanks to sponsorship by