Over the past few weeks, much of the world, Catholic and non-Catholic alike, was captivated by the rituals of the papal transition: the conclave, the white smoke, the balcony announcement at St. Peter’s.

These rituals aren’t just symbolic—they’re emotional anchors for a community. They provide structure, identity and a sense of belonging to something greater.

In peer-to-peer fundraising events, we often focus on logistics: registration, routes, tech, and fundraising minimums. But what people remember—what brings them back year after year—are the rituals.

The opening ceremony.
Team t-shirts.
The survivor’s lap.
The memorial wall.
The final countdown before a total is revealed.

These shared moments build connection, spark emotion and create meaning.

As you plan your next event, ask:

– What moments do participants look forward to?
– What emotional beats shape the journey?
– What small actions could become cherished traditions?

Ritual doesn’t have to be elaborate, but it does have to be intentional.

In a crowded fundraising landscape, ritual is one of the strongest tools you have to create loyalty, foster community and deepen commitment.