Stewarding Your DIY Donors

Original Broadcast Date: October 6, 2016

As do-it-yourself fundraising campaigns grow in popularity, nonprofits are quickly learning that these campaigns can’t achieve success by following the traditional donor-stewardship playbook. Since they aren’t built around fixed events, do-it-yourself campaigns follow different rules. To be successful, nonprofits need to take innovative approaches to help DIY participants create their campaigns, raise money from their friends, and tell their stories through social media.

WorldVisionLogoWorld Vision, the global aid organization, uses email, mobile, and social media to coach its do-it-yourself participants through the process — offering a series of well-timed messages and personal support to help fundraisers set up and carry out successful campaigns.

Learn how World Vision has put donor stewardship at the center of its DIY campaign and see practical examples of the messages it uses to help its donors navigate campaigns.

Whether you’re launching your first DIY campaign or are looking to improve your existing platform, you will learn how to build and executive a donor-stewardship strategy that will help your organization raise more money and weave stronger relationships with your supporters.

You will learn:

  • How DIY fundraiser stewardship differs from stewardship for traditional peer-to-peer fundraisers.
  • How to create clear, simple messages that inspire your supporters to take action.
  • How to create toolkits that enable your supporters to spread your message and solicit donations on your behalf.

Kate Nare is digital marketing program manager at World Vision USA, where she leads its work in building do-it-yourself fundraising campaigns.

PRICE: $99 or free for Peer-to-Peer Professional Forum members

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