Testicular cancer survivor Mark McIntyre has hung out at home in nothing but a pair of Stanfield’s while people watched on a web cam and hitchhiked across Canada in those same tighty whities. Now, he’s asking Canadians to join him in pants-less sprints to once more raise funds for the Canadian Cancer Society.
Developed by John St., the underwear brand is introducing “#StreakWeek” in a bid to be the next big viral cause campaign. Between Oct. 18 and 26, McIntyre will streak in public locations across Canada. The agency says he will streak at a number of “high-profile” events, but declined to ruin the surprise.