Smaller Charity Walks See Gains; Big Events See Declines

Many of the nation’s largest peer-to-peer fundraising programs have seen their revenues decline over the past decades while a number of smaller, upstart events are seeing big gains, reports The Chronicle of Philanthropy.

“Four large drives alone — the American Cancer Society’s Relay for Life, March of Dimes’ March for Babies, the Leukemia & Lymphoma Society’s Team in Training, and the Susan G. Komen 3-Day — saw a total decrease of $254.5 million in fundraising from 2006 levels,” The Chronicle reported, citing data from The Peer-to-Peer Professional Forum’s latest Peer-to-Peer Fundraising Thirty survey. “Those losses came as some other organizations increased their revenue many times over during the past decade.”