Four Diamonds' Suzanne Graney joins the podcast to discuss how to transform a group of individual volunteer leaders into a cohesive, high-performing team.

Managing volunteer leadership presents unique challenges, especially when your entire executive team changes annually. The most successful campaigns don’t just recruit great volunteers—they systematically develop them into unified, mission-driven teams that can execute at the highest level despite constant turnover.

In this episode, Marcie Maxwell talks with Suzanne Graney, Executive Director of Four Diamonds, the nonprofit behind Penn State’s Dance Marathon (THON). With years of experience leading one of the largest student-run philanthropies in the world, Suzanne shares how THON successfully onboards brand-new leadership teams each year and maintains momentum across a full campaign cycle.

Suzanne discusses her approach to rapidly aligning diverse volunteers around shared goals and creating systems that sustain engagement throughout the year. She explores how succession planning works when your pipeline constantly refreshes, and reveals what she’s learned about the evolving leadership styles of today’s college volunteers. The conversation offers practical strategies for anyone working with rotating volunteer teams in large-scale fundraising efforts.

Together, we’ll explore:

– Effective onboarding strategies that quickly transform individual volunteers into unified leadership teams
– Year-round engagement techniques that maintain focus and momentum between major campaign milestones
– Building sustainable leadership pipelines when your entire team changes annually

Mentioned Links

FourDiamonds.org
Facebook: @FourDiamondsFTK
Instagram: @FourDiamonds
X: @FourDiamonds

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Podcast Guest

Suzanne Graney

EXECUTIVE DIRECTOR, FOUR DIAMONDS

Suzanne Graney, CFRE, is a dynamic non-profit leader who has led teams to raise nearly $275 million in one of the nation’s top peer-to-peer fundraising organizations. She is known for her personal brand of “Heart and Smart” leadership – combining empathy, enthusiasm and data to drive remarkable results.  Her positive spirit inspires a team of outstanding professionals who work with her to empower tens of thousands of youth and young adults annually in the fight to conquer childhood cancer, including the students she coaches who run the Penn State Dance Marathon (THON). 

Suzanne’s fundamental belief that “all people want to do something good in the world, but most simply don’t know how” guides her strategic approach to fundraising and social movement organizing.  As the Executive Director of Four Diamonds, she’s known for envisioning big dreams, driving philanthropy to power those dreams, and telling compelling stories of impact. The results are hard to ignore. Under her leadership, nearly 80% of Four Diamonds’ lifetime fundraising revenue has been received, with annual fundraising totals leaping from $10 million to $26 million during her tenure. 

The yellow brick road of Suzanne’s career that led her to Four Diamonds included a degree from Penn State University, stints in public broadcasting, a US Congressional office, a variety of non-profits, and a 25-year volunteer commitment to youth leadership programs. She’s been recognized with a variety of awards, including being twice named to the Central Penn Business Journal’s “Power 100” List and receiving a lifetime communications contributor award from the Donald P. Bellasario College of Communications at Penn State University.

In addition to her professional accomplishments, Suzanne is a talented singer, a budding playwright, and an avid traveler who completed a quest to visit all 50 states before her 50th birthday. 

Podcast Host

Marcie Maxwell

CHIEF EXECUTIVE OFFICER, Peer-to-Peer Professional Forum

Marcie Maxwell is the CEO of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.