Season 5 Episode 3: Bridging The Gap Between Major Gifts & P2P Fundraising with Sinai Health Foundation's Jamie Lamont

Sinai Health Foundation's Jamie Lamont joins the podcast to discuss how hospitals can break down silos between major gifts and peer-to-peer fundraising.

While many healthcare organizations treat major gifts and peer-to-peer as separate fundraising channels, some forward-thinking institutions are discovering the power of integration. When these strategies work in harmony rather than competition, both programs can amplify each other’s success and create deeper donor relationships.

In this episode, Marcie Maxwell talks with Jamie Lamont, Vice President of Events at Sinai Health Foundation. With extensive experience in healthcare philanthropy, Jamie shares how Sinai has successfully bridged the traditional gap between major donor cultivation and community-driven fundraising, creating a collaborative approach that serves donors holistically.

Jamie discusses how breaking down internal silos has transformed their fundraising outcomes, from event ideation through execution. She explores how peer-to-peer events provide invaluable insights into donor motivations and preferences, intelligence that enhances major gift strategies. The conversation reveals practical approaches for fostering genuine partnership between teams and ensuring all fundraising efforts ladder up to mission-driven priorities.

Together, we’ll explore:

– Strategic integration of peer-to-peer and major gifts within hospital philanthropy programs
– Practical collaboration methods from event planning through donor stewardship and relationship building
– Leveraging event insights to inform broader philanthropic strategy and enhance donor engagement across all giving levels

Mentioned Links
https://www.sinaihealth.ca/foundation

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Podcast Guest

Jamie Lamont is a seasoned fundraising event professional and respected people leader with over two decades of experience in the non-profit and marketing sectors. A creative strategist and natural collaborator, Jamie has spearheaded nationally recognized peer-to-peer and signature fundraising events, driving transformative revenue growth and donor engagement for some of Canada’s most prestigious healthcare foundations.

Jamie thrives on identifying innovative opportunities, optimizing event portfolios, and delivering best-in-class participant experiences that align with mission-driven goals.

Previously, Jamie led high-performing event teams at SickKids Foundation and Sunnybrook Foundation, where he created award-winning and financially successful events and forged impactful corporate partnerships. His background also includes agency leadership and entrepreneurial experience as Managing Partner at One to One Communications, where he provided strategic counsel and event execution for non-profits and major brands.

Currently, Jamie is Vice President, Events at Sinai Health Foundation, where he oversees a growing portfolio of both peer-to-peer and pay-to-play events.

Known for his collaborative leadership style, deep sector knowledge, and results-oriented mindset, Jamie builds trust with donors, executive teams, and community stakeholders alike.

Podcast Host

Marcie Maxwell is the CEO of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.