P2P Soapbox host, Marcie Maxwell, shares a recap of the 2023 Peer-to-Peer Fundraising Top 30 study along with critical trends to understand the industry landscape

At the 2024 Peer-to-Peer Professional Forum conference in Philadephia, we unveiled the P2P Fundraising Top 30 programs for both the U.S. and Canada. This study compiled data from  134 programs, making it the largest P2P study ever.
In this special solo episode, P2PPF’s Marcie Maxwell digs into the newly unveiled 2023 Top 30, highlighting top success stories, key benchmarks and trends to watch for 2024.
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Podcast Host


Marcie Maxwell

Managing Director, Peer-to-Peer Professional Forum

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.