Becky Mitts, of Ovarian Cancer Canada, provides an insider's perspective on her team's innovative approach to DIY and third-party fundraising, highlighting its significance as a top priority for the organization.

In the realm of peer-to-peer fundraising, DIY campaigns often receive less attention and investment compared to more traditional programs. The term “Do It Yourself” fundraising may suggest a hands-off approach to organizers.

However, this misconception overlooks a significant opportunity. Frequently, individuals who initiate their own fundraising events exhibit even greater passion and personal investment in our cause compared to participants in traditional walks, runs, and rides.

The most successful DIY programs in our field recognize the true value these fundraisers bring and prioritize building relationships and providing support to ensure their success.

In this episode, P2PPF’s Marcie Maxwell is joined by Becky Mitts, Vice President of Marketing, Communications, and Development at Ovarian Cancer Canada. Becky shares her team’s journey in understanding their DIY landscape, identifying opportunities and advocating for the prioritization of DIY within the organization. They delve into the challenges and outdated perspectives that often hinder organizations from developing a strategic DIY fundraising approach.

In this episode, we’ll also explore:

– Tips for overcoming technology challenges in DIY programs
– How DIY and traditional P2P programs can co-exist and complement each other
– How third-party fundraisers can serve as a testing ground for your organization

Mentioned Links
Ovarian Cancer Canada
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Podcast Guest

Becky Mitts

Vice president, Marketing, Communications & development, ovarian cancer canada

Becky is currently Vice President Marketing, Communications and Development at Ovarian Cancer Canada, a role she accepted in 2023 bringing her passion for leading high-performing teams. She is dedicated to building communities of people driven to make change and rallying them to achieve the extraordinary.

Through past successive leadership roles at the Canadian Cancer Society and MS Canada, Becky has become a respected expert in peer-to-peer fundraising, marketing, and community engagement.  She takes an innovative and collaborative approach to her work and is deeply motivated by Ovarian Cancer Canada’s mission to act boldly and unapologetically against ovarian cancer until the number of deaths from the disease is zero.

Living in Southeastern Ontario with her husband and two young children, she has a Bachelor of Arts, Honours in International Development from the University of Guelph and a post-graduate program in Fundraising and Volunteer Management from Humber College. Becky is an enthusiastic sports fan, specifically women’s professional teams, and loves sharing that with her active family.

Podcast Host


Marcie Maxwell

Managing Director, Peer-to-Peer Professional Forum

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.