crossover episode

St. Baldrick’s Foundation’s Robyn Raphael and Sport Clips’ Amanda Palm stop by for a special P2P Soapbox & Engage For Good crossover podcast episode to discuss the value of finding the right corporate partner for your peer-to-peer program

At many nonprofit organizations, peer-to-peer fundraising programs and corporate partnerships live on separate teams with different goals and often competing priorities.  However, there is a clear connection between the two.
Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, it can also be a great way to deepen relationships with existing corporate partners through employee engagement. In the same vein, adding a cause marketing campaign can amplify a peer-to-peer program sponsor’s impact on our missions.
At their core, both peer-to-peer and corporate fundraising campaigns empower supporters to ask for donations on the behalf of the organization – and when you leverage the two initiatives in tandem, that’s when a true win-win-win partnership can be created for all teams involved.
In this episode, the Peer-to-Peer Professional Forum’s Marcie Maxwell and Engage For Good’s Alli Murphy are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick’s Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The group discusses how St. Baldrick’s signature peer-to-peer head-shaving events – a consistent member of the P2P US Top 30 – led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists. Robyn and Amanda will share their secrets to building a strong working relationship and how they work together to grow both of their businesses.
In today’s episode, we’ll explore:

– How peer-to-peer fundraising can serve as a platform for employee engagement
– What it takes to create & sustain a mutually beneficial partnership
– The importance of listening and trust in a nonprofit-corporate partnership

Mentioned Links
@stbaldricks on Facebook, Instagram, TikTok & Threads
@sportclipshaircuts – Facebook, Instagram & TikTok
Stay Connected on LinkedIn

Podcast Guests


Robyn Raphael

Director of Corporate Partnerships, St. Baldrick’s Foundation

Robyn Raphael has more than twenty-five years of innovative fundraising strategy, creative program development and executive leadership experience in not for profit. In her role with St. Baldrick’s, Robyn manages a portfolio of corporate partnerships. Robyn is responsible for recruiting new partners, activating strategic deliverables including marketing and providing concierge service. Robyn’s industry inquisitiveness led the strategy to launch St. Baldrick’s first streaming fundraising program. 

Amanda Palm

Director of Communications & Partnerships, Sport Clips

Amanda Palm has more than 20 years of communications experience and has spent the last 15 years in franchising, working specifically on corporate philanthropic partnerships. With almost 1,900 locations nationwide, she oversees Sport Clips’ brand communications and public relations efforts as well as its “Haircuts with Heart” philanthropic programs. These include a seven-year partnership with St. Baldrick’s Foundation; the VFW’s “Sport Clips Help A Hero Scholarship” program; Dream Flights organization; and American Red Cross, along with multiple other regional and local organizations. 

Podcast Hosts


Marcie Maxwell

Managing Director, Peer-to-Peer Professional Forum

Marcie Maxwell is the Managing Director of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. In her role, Marcie serves as a primary thought leader and community builder for the peer-to-peer fundraising industry. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.

Alli Murphy

Alli Murphy

Managing Director, Engage for Good

Alli is the Managing Director of Engage for Good where she leads a talented team that helps corporate social impact leaders advance their campaigns, careers and organizations through professional development and networking opportunities.