Samsung Sponsors UK Bike Week, App Raises Funds

Consumer electronics giant Samsung will be the official sponsor of this year’s Bike Week, which takes place from 16-24 June. The South Korea-based company has also unveiled a smartphone app that ties in with its sponsorship of the Olympic Torch Relay under which the company will donate £1 to charity for each user completes a mile as part of the Samsung Hope Relay initiative.

Published on on May 17, 2012