Best Practices

To help peer-to-peer fundraising professionals avoid reinventing the wheel, we’ve created this collection of insights into best practices.

• P2P Participants Who Use Email Raise More
  Peer-to-peer participants who use email to solicit donations raise ...
• 5 Rules for Building a Successful P2P Social-Media Campaign
  Time-strapped peer-to-peer fundraisers can get more mileage from their ...
• #GivingTuesday Partnership Toolkit
  There is a day for giving thanks. There are ...
• Infographic: Making a second ask really pays off.
  Did you know that in peer-to-peer giving 42% of ...
• A Process for Improvement (How to A/B Test)
  Considering A/B testing for your event, campaign or outreach ...
• How to eliminate the zero dollar fundraiser
  What’s shocking to most nonprofits in the peer-to-peer fundraising ...
• Peer-to-Peer Fundraising Strategy: Using Birthdays to Raise Money
  An early leader encouraging supporters to give up their ...
• Ten Rules of Events Fundraising
  Ever considered hosting a charitable event to raise money ...
• Charity Navigator Special Events Study
  In May 2007 Charity Navigator issued a study on ...
• Turn Your Awareness Event Into A Fundraising Event
  Do your events raise awareness, but no money? Are ...
• Tougher Events Yield Bigger Donations: Princeton Study
  The Latest Academic Research on Events Fundraising Reported by Michal ...
• Is There A Zombie Walk in Your Future?
  If you see a bandaged, bleeding, limping group of ...
• Dog Walks Raise Funds for Animal and Health Groups
  Tapping into the passion people have for their pets, ...
• Academic News You Can Use: Today’s Volunteer, Tomorrow’s Donor
  Work by Wendy Liu and Jennifer Aaker (2008) reveals ...
• Academic News You Can Use: The Closer You Get to Goal, The Easier it is to Raise Funds
  The P2P’s Academic Advisor Michal Strahilevitz, chaired associate professor ...
• The Power Of Encouraging Fundraisers To Share Personal Stories
  A study by University of Pennsylvania researchers suggests that ...