There’s the Ice Bucket Challenge. And now there’s the Rice Bucket Challenge.
More than a million people worldwide have poured buckets of ice water over their heads as part of a fund-raising campaign for ALS, or Lou Gehrig’s disease.
But when word of the challenge made its way to India, where more than 100 million people lack access to clean drinking water, locals weren’t exactly eager to drench themselves with the scarce supply.
And so, a spinoff was born.