Rapidly Growing a Small Program

Original Broadcast Date: October 29, 2013

Insider Insights from the the Multiple Myeloma Research Foundation

Faced with daunting challenges, including a disease and foundation that no one has heard of, no program, no staff, no budget and no chapters, the Multiple Myeloma Research Foundation (MMRF) launched an Endurance Events Program in 2008. In just five years the program has generated over $8 million and developed marquee partnerships, like the Empire State Building Run-Up, generating widespread publicity and raising significant dollars for the cause.



Alicia O’Neill, Multiple Myeloma Research Foundation (MMRF)




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