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PMC Engages Donors to Become Fundraisers with New Online Tool

The Pan-Massachusetts Challenge has developed a unique online fundraising system that will empower its cyclists to reach more financial contributors to cancer research. The PMC PaceLine empowers riders – and now donors – to personalize their contributions with messages about why they ride and why they contribute financially to cancer research. The system allows contributors to “join the PMC Paceline” and become virtual cyclists and fundraisers themselves for the cause.

The Pan-Massachusetts Challenge has developed a unique online fundraising system that will empower its cyclists to reach more financial contributors to cancer research. The PMC PaceLine empowers riders – and now donors – to personalize their contributions with messages about why they ride and why they contribute financially to cancer research. The system allows contributors to “join the PMC Paceline” and become virtual cyclists and fundraisers themselves for the cause.

Published on CSRWire on July 08, 2009

Filed Under: Charities, Industry Coverage, Industry Players, Strategy

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