Central Asia Institute’s New P2P Campaign
The Central Asia Institute this week announced a new peer-to-peer campaign called HER: Help. Educate. Rise., which will benefit girls and women in Central Asia.
The new campaign is much in line with a growing list of independent peer-to-peer campaigns. Participants are invited to donate birthdays, host dinner parties, or lead work-based fundraisers.
You can check out its promotional video for the campaign below.
A Victim of its own Success?
Is Movember on the wane? The Guardian seems to think so.
The British news organization notes that the mustache-growing peer-to-peer campaign is struggling, in part, because too many guys are already walking around with mustaches and beards year round.
Interestingly, Movember has likely played a large role in the worldwide popularity of facial hair. When it started the peer-to-peer campaign, mustaches were actually pretty novel. Today, they’re everywhere!
But the Guardian offers some cheeky alternatives for charities that are looking to co-opt a month for a peer-to-peer campaign. How about Stoptober or Dressember as shopping and dress-wearing peer-to-peer effortsWe think peer-to-peer professionals would be able to come up with better suggestions. Share your ideas for fun, charity-themed months in the comments.
St. Jude Betting Big on Peer-to-Peer
St. Jude Children’s Research Hospitals plans to invest $9 billion in its hospital and its fundraising arm as part of a major expansion. You read that right — that’s billion, not million.
Peer-to-peer fundraising is expected to play a role in the organization’s bold strategy. The organization previously announced the launch of a new peer-to-peer campaign — the St. Jude Walk/Run to End Childhood Cancer — in 58 cities.