TOWN HALL RECORDING

Navigating Major Marathon Platform Changes

Major marathon organizers are implementing significant changes to their charity partner requirements. The Bank of America Chicago Marathon has announced that charity partners must use a specific fundraising platform starting in 2026. Boston and Sydney marathons have made similar moves, with more world majors likely to follow suit.

Given the potential impact on your fundraising programs and participant experience, we want to ensure you’re prepared to navigate these changes effectively.

Town Hall Host

Marcie Maxwell

Chief Executive Officer, Peer-to-Peer Professional Forum

Marcie Maxwell is the Chief Executive Officer of the Peer-to-Peer Professional Forum. Marcie joined the P2PPF team in 2021 after 15+ years as a front-line fundraiser, national events & campaign director and fundraising consultant. She started her career in fundraising with 10+ years at St. Jude Children’s Research Hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. She then spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. In her most recent role at Charity Dynamics, she partnered with clients to provide strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns. She holds a bachelor’s degree in Mass Communication from Louisiana State University and a master’s degree in Ethical Leadership from Christian Brothers University. She resides in Memphis, TN.