Moves Management for P2P Fundraising

Original Broadcast Date: October 26, 2017

Moves management strategy has helped AIDS/LifeCycle become one of the nation’s fastest-growing single-event fundraising campaigns.

Now you can learn how to employ moves management — a fundraising strategy that involves taking a series of actions, or moves, to help attract donors, build relationships with those donors, and cultivate them to make multiple, larger gifts — for your P2P program.

Kristin Flickinger discusses how AIDS/LifeCycle raised more than $15 million in 2017 to support the fight against HIV/AIDS and share tips for using data to determine how and where to focus limited resources, place incentives, send communications, and motivate supporters to raise more money.

In this webinar recording, you will learn how to:

  • Apply moves management strategy to peer-to-peer fundraising
  • Set and manage goals for participants
  • Analyze data to inform an effective peer-to-peer fundraising strategy

Speaker

Kristin Flickinger, Director of Programs, Los Angeles LGBT Center

As director of programs for the Los Angeles LGBT Center, Kristin oversees AIDS/LifeCycle, as well as the center’s other client-facing programs. AIDS/LifeCycle is a 7-day ride from San Francisco to Los Angeles that raises money and awareness in the fight against AIDS.

Kristin has a varied background in law, fundraising, political organizing, production and travel writing and is a member of the Oregon Bar.

PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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