Is the Traditional Charity Walk on Life Support?

Original Broadcast Date:  November 14, 2013

Zombie runs, color runs, obstacle courses and other specialty events are drawing millions of participants at a time when traditional events are finding it harder to attract participMake A Wish logoant fundraisers. If you work on a traditional event, what can you do to keep it from becoming obsolete? Eventage’s Matt Glass and Christie Madsen, Director of National Events and Brand Campaigns at Make-A-Wish America explore what ails “traditional” 5Ks and how Make-A-Wish is evolving their Walk for Wishes program and how you can help evolve yours.


Christie Madsen is the Director of National Events and Brand Campaigns at Make-A-Wish America.Screen Shot 2016-08-14 at 3.48.56 PM She formerly served as the Director, National Signature Events for The ALS Association, National Office and Special Events Coordinator for the Juvenile Diabetes Research Foundation. She received her B.S. in Human Development & Family Studies, Psychology, Sociology from Indiana University Bloomington.


Matt Glass is a Partner and Chief Creative Officer at Eventage. After beginning his career as Production Manager for Macy’s Thanksgiving Day Parade and Annual Events, Matt and his wife Jennifer founded Eventage is 1998. Matt has become an industry leader in the on-site experience for event participants nationwide and has scripted and coached multiple Academy Award winners, Fortune 500 CEOs and everyday people fighting challenges like breast cancer, depression and brain tumors. He lives in South Orange, NJ with his wife Jennifer, two daughters and two cats. He is proud to have mastered the art of assembling IKEA furniture.


Available free of charge, thanks to sponsorship byeventage

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