How to Build Engagement and Raise More Money Through Social Media

Original Broadcast Date: Wednesday, March 11, 2015

7910370882_39d180fb66_zSocial networks offer peer-to-peer fundraisers an array of low-cost tools to engage our supporters in new ways and enlist volunteers to raise more money on our behalf. But as these networks evolve, it’s often difficult to keep track of the latest trends and understand how we can best use Facebook, Twitter, Instagram and other communities for our peer-to-peer campaigns.

In this session, we will explore:

  • How to make strategic decisions about which social networks you should be using for your peer-to-peer campaigns — and how to leverage the most from these networks.
  • Real-life examples of how nonprofits are effectively using social-media to raise more money from their peer-to-peer events.
  • How to motivate your supporters to spread your message and solicit their friends on your behalf.


Peter Panepento, the architect of The Chronicle of Philanthropy’s social-networking presence and coHeadshotntent strategist for the Peer-to-Peer Professional Forum, shares social-media best practices and explore some of the most effective P2P social-media campaigns.




PRICE: $99 or free for Peer-to-Peer Professional Forum Members

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