A year after the fallout from Superstorm Sandy threw the New York City Marathon’s charity program into turmoil, a new normal has evolved in runner fundraising.
That includes fewer slots for charity runners, more modest fundraising projections, and an intense competition for entrants and dollars among the participating charity organizations, especially with the charitable arm of New York Road Runners, the nonprofit that has put on the country’s biggest marathon since 1970.
Click here to read the full October 12, 2014 article published by the Wall Street Journal