Original Broadcast December 2021
Free thanks to sponsorship by OP 3
Virtual and hybrid events may have started as a band-aid for the absence of in-person events in 2020, but they’re quickly becoming an integral part of diversifying every organization’s event and fundraising portfolio.
Now is the time to take advantage of their potential − invest in appropriate resources and develop quality programming specifically designed for the user experience, not as an afterthought.
Access this recorded webinar to hear more about Sierra Club‘s engaging new format for their City Hike series as well as their process for creating and planning for events despite the uncertain future of in-person fundraising.
In this webinar, you’ll learn:
- How to start the process for blueprinting a new virtual event concept
- How the Sierra Club executed their event blueprint in 2021
- How to create mission engaging content for multiple generations of event participants
Jessica Dean, Team Sierra Associate Director, Team Sierra
Jessica Dean is the Head of Team Sierra, the online community fundraising program for the Sierra Club. Jessica joined Sierra Club in 2016 to create a new fundraising program from the ground up, from the infrastructure, to campaign realization, partnerships, marketing, and recruitment.
Jessica launched another new community fundraising program when she joined Sierra Club 5 years ago, building Team Sierra through digital strategies and partnerships with brands like Vacation Races, Marine Layer, Parks Project, and AllTrails. During the pandemic, signature events like Earth Month and City Hike had to be reimagined. New digital tactics and campaigns kept the fundraising community activated and expanding.
Colleen Healy Fitzgerald, Managing Partner and CFO, OP 3
Colleen Fitzgerald co-owns OP 3, an event production and peer-to-peer fundraising consulting firm that specializes in both virtual and in-person event experiences. Colleen joined OP 3 in 2005 in a fundraising coaching role and gained a wealth of acquisition, retention, and overall strategy experience before becoming a critical part of the production department and leadership team. In her 16+ years working in large-scale event production, she has successfully directed the logistics of a national fundraising series, concepted, built, and launched new signature events, established comprehensive risk mitigation strategies, and built interactive budgets to help client partners quickly and confidently make better, data-driven decisions.
This webinar is free thanks to sponsorship by