There’s no sugarcoating the fact that recent changes to the federal budget present real challenges for many of our organizations and the missions we serve.

But, like a natural disaster, moments like these can also galvanize our communities. They can spark new levels of commitment and urgency among our supporters.

So how do we turn this challenge into a deeper connection with our fundraisers?

Be Honest & Mission-Focused
Be transparent about the impact. Let your community know which programs, services or staff may be affected – and by how much. Fundraisers appreciate candor and want to help when they see the stakes clearly.

Make It Personal
Tie the cuts directly to the people you serve. Show how these changes affect real lives, daily care or future outcomes. Help donors understand what’s at risk.

Offer Specific Action Steps
Tell your audience how they can help. Share the tangible costs their gifts can cover ($100 provides XX, $250 funds XX). Make it easy for P2P fundraisers to rally around a clear goal.

Speak to Shared Values
Keep your message grounded in your mission. Your supporters likely represent a range of political views, so focus on common ground: compassion, impact and commitment to your cause.

This is a moment for clarity, connection and collective action. Together, we can weather this storm – and come out stronger.