January 13th at 1:30pm ET
Free thanks to sponsorship by GoodUnited
The pandemic turned the 2020 peer-to-peer events season upside down resulting in many cancellations, postponements and less-than-effective replacement solutions.
Yet the American Cancer Society was able to stage 100 successful events in 90 days and drive critical net revenue — all without the need for significant staff time, capital investment or transaction fees.
How? A countrywide virtual event series wholly run within Facebook Groups & leveraging Messenger technology.
Join us as American Cancer Society’s SVP of P2P Maria Clark and GoodUnited’s Founders Nick Black and Jeremy Berman discuss how to create a new, evergreen stream of P2P income in 2021.
- How to match the right audience to the right event and the right geography
- How to attract overwhelmingly new participants (& revenue)
- How to get participants so engaged that they post on their own and support the fundraising efforts of others
- Which important data points to capture and how to leverage them to increase fundraising performance
- How to cultivate those engaged participants for the long term
Maria Clark, SVP of P2P, American Cancer Society
Maria Clark recently celebrated 33 years of service with the American Cancer Society. She currently serves as Senior Vice President, Peer to Peer Development, and oversees strategy development, planning and implementation, support and training for volunteer driven events nationwide. The portfolio consists of all walk, gala, golf and other domestic events, the Global Relay For Life program, and emerging new digital strategies to support community fundraising.
Throughout her career, Maria has played a significant role in change management, for both staff and volunteers, as the ACS continually evolves to better position itself as the leader in the cancer arena. She has deep expertise in volunteer management at all levels of the organization, a long history of successful staff management, possessing both grassroot and grass tops fundraising acumen, and is recognized for her ability to collaborate effectively across the ACS. She has held a variety of positions throughout her career from her start as Communications and Government Relations Director, moving to Executive Director and Regional Vice President in the North Texas area, and leading several properties from the national office before taking her current role.
Maria currently serves on the Board of the Notre Dame School, a special needs Kindergarten through post high school, remains active in the Leadership Dallas Alumni Association, and happily serves as a Team Captain for Relay For Life! She was a member of the Dallas Regional Chamber’s Leadership Dallas class of 2009 and served on the Leadership Dallas Alumni Association Board from 2010 – 2012. She is a founding member of the Chamber of Human Services Non-Profits and has a deep history with the non-profit community in Dallas.
She and her husband Derek live in Dallas and have two daughters, Devin and Corrie, who both live in Colorado.
Nick Black Co-Founder GoodUnited
Nick is the Co-founder and CEO of GoodUnited, a venture backed Software as a Service (SaaS) startup that helps nonprofits future-proof their social media fundraising goals. The GoodUnited Platform empowers world-changing organizations to find, connect, and engage with their supporters where they spent time – social media.
Nick has been an innovator and leader at the intersection of business and social impact for over ten years. The concept for GoodUnited came through Nick’s work co-founding and leading Stop Soldier Suicide, a 501c3 that grew from startup to national leader in reducing veteran suicide to the national average in ten years.
Nick co-founded Stop Soldier Suicide stemming from his experiences leading Paratroopers as a Ranger-qualified Army Officer with the 173rd Airborne during 27 months deployed to combat zones in Afghanistan. During Nick’s six years of service he was awarded two Bronze Stars, an Army Commendation Medal for Valor and as a Field Artillery Officer.
Nick lives in Charleston South Carolina with his wife Amanda. Amanda and Nick have a seven-year-old daughter and five-year-old son.
Jeremy Berman, Co-Founder GoodUnited
Jeremy Berman is the Co-founder and President of GoodUnited, the world’s leading conversational messaging solution building relationships between nonprofits and their donors. Nonprofits that use GoodUnited have raised $500M+ through Facebook fundraising and have connected with hundreds of thousands of supporters.
Prior to founding GoodUnited, Jeremy was a product manager at IBM responsible for leading the go-to-market strategy for the Apple/IBM partnership.
Outside of work, Jeremy is the founder and director of Startup Grind Charleston and lives in Charleston, SC with his wife, daughters, and yellow lab.
This webinar is free thanks to sponsorship by