Free thanks to sponsorship by GoodUnited
The pandemic turned the 2020 peer-to-peer events season upside down resulting in many cancellations, postponements and less-than-effective replacement solutions.
Yet the American Cancer Society was able to stage 100 successful events in 90 days and drive critical net revenue — all without the need for significant staff time, capital investment or transaction fees.
How? A countrywide virtual event series wholly run within Facebook Groups & leveraging Messenger technology.
Watch the recording to hear American Cancer Society’s Dan Thorpe and GoodUnited’s Founders Nick Black and Jeremy Berman discuss how to create a new, evergreen stream of P2P income in 2021.
- How to match the right audience to the right event and the right geography
- How to attract overwhelmingly new participants (& revenue)
- How to get participants so engaged that they post on their own and support the fundraising efforts of others
- Which important data points to capture and how to leverage them to increase fundraising performance
- How to cultivate those engaged participants for the long term
Dan Thorpe, National Vice President, Relay For Life, American Cancer Society
Dan Thorpe serves as Vice President of Relay For Life for the American Cancer Society. His first P2P experience was as Volunteer Relay For Life Chair at Old Dominion University, serving in this role just months after losing his mom to cancer. He began his career as a Community Manager at ACS in Virginia Beach and served in various field roles for nearly 6 years, including staffing the largest Relay For Life event in Virginia, raising over $700K. After leaving ACS in 2011, Dan held positions of Vice President of Development, Metro Executive Director and Senior Vice President of Development Operations at American Heart Association. He also served as Executive Director of Advancement for the Department of Pediatrics at the University of Miami Miller School of Medicine. He returned to ACS in 2017 as Executive Director in Central and Eastern North Carolina, then transitioned to the VP role in May of 2020.
Dan lives in Zebulon, North Carolina with his wife, Erin, five kids and a golden doodle. He holds a BS in Elementary Education and a MS in Educational Leadership.
Nick Black Co-Founder GoodUnited
Nick is the Co-founder and CEO of GoodUnited, a venture backed Software as a Service (SaaS) startup that helps nonprofits future-proof their social media fundraising goals. The GoodUnited Platform empowers world-changing organizations to find, connect, and engage with their supporters where they spent time – social media.
Nick has been an innovator and leader at the intersection of business and social impact for over ten years. The concept for GoodUnited came through Nick’s work co-founding and leading Stop Soldier Suicide, a 501c3 that grew from startup to national leader in reducing veteran suicide to the national average in ten years.
Nick co-founded Stop Soldier Suicide stemming from his experiences leading Paratroopers as a Ranger-qualified Army Officer with the 173rd Airborne during 27 months deployed to combat zones in Afghanistan. During Nick’s six years of service he was awarded two Bronze Stars, an Army Commendation Medal for Valor and as a Field Artillery Officer.
Nick lives in Charleston South Carolina with his wife Amanda. Amanda and Nick have a seven-year-old daughter and five-year-old son.
Jeremy Berman, Co-Founder GoodUnited
Jeremy Berman is the Co-founder and President of GoodUnited, the world’s leading conversational messaging solution building relationships between nonprofits and their donors. Nonprofits that use GoodUnited have raised $500M+ through Facebook fundraising and have connected with hundreds of thousands of supporters.
Prior to founding GoodUnited, Jeremy was a product manager at IBM responsible for leading the go-to-market strategy for the Apple/IBM partnership.
Outside of work, Jeremy is the founder and director of Startup Grind Charleston and lives in Charleston, SC with his wife, daughters, and yellow lab.
This webinar is free thanks to sponsorship by