Activity tracking technology has taken the peer-to-peer fundraising world by storm. Not only does it help improve recruitment and maximize engagement but it’s also incredibly versatile, offering an evolving array of creative ways to challenge and motivate fundraisers to reach their goals. But wait, there’s more!
Fundraisers can now create their own avatars to share with their community and can earn mission badges by taking critical actions to be more familiar with the organization’s cause. Watch this webinar recording to receive insights from Canadian Cancer Society’s Lesa O’Brien, Susan G. Komen’s Carrie Stovall, and Charity Dynamics’ Marcie Maxwell – and learn how they are making the most of these exciting tools to energize their fundraising communities.
You’ll learn how to increase fundraising by:
- Offering rewards (medals, bling, etc.) based on levels of performance
- Tracking participant accomplishments with an interactive map on Event Day
- Empowering participants to customize their very own avatars
Lesa O’Brien, Vice President, Digital Marketing and Solutions, Canadian Cancer Society
Lesa O’Brien is responsible for leading the development and implementation of digital strategies that drive innovation to increase fundraising and mission activities. She is a seasoned digital executive with over 20 years’ experience in the not for profit sector. Prior to CCS, she held senior leadership roles at the Canadian Breast Cancer Foundation and the humanitarian organization, Plan International Canada. Lesa also worked for SickKids Foundation and SickKids Hospital; a leading Canadian healthcare organization.
Lesa holds a Master of Science degree in Nutritional Sciences from the University of Guelph in Ontario, Canada.
Carrie Stovall, VP of Peer to Peer Fundraising, Susan G. Komen
Carrie has been with Susan G. Komen for over 20 years in various capacities working with the Affiliate Network, to oversee the National Sponsorship program and now utilizes all of those experiences to lead the organization’s P2P programs. Her team oversees the Race for the Cure and MORE THAN PINK Walk Series, Susan G. Komen 3-Day and DIY programs.
Marcie Maxwell, Principal Fundraising Consultant, Charity Dynamics
Marcie joined the Charity Dynamics team in 2020 after 15+ years as a front-line fundraising and national events & campaign director. She started her career in fundraising with 10+ years at a world-renowned children’s hospital, where she ran local fundraising events, managed national volunteer partnerships and launched their national walk program. Most recently, she spent 5+ years as the Director of Chapter Fundraising Events with Make-A-Wish America, where she provided strategy, support & training to 60 chapters on the full event portfolio – walks, school fundraising, an endurance hiking program and galas & social events. Now at Charity Dynamics, she enjoys partnering with her clients and providing strategic guidance and analysis to help them optimize and grow their peer-to-peer fundraising events & campaigns.
This webinar is free thanks to sponsorship by