Peer-to-Peer Fundraising on the Rise in the UK

The proportion of UK charities reporting no income from gift aid increased eight percentage points to 50 per cent this year, according to the 2014 State of the Not-for-Profit Industry report.

But while fewer charities were receiving gift aid, the amounts being claimed increased as gift aid accounted for 6 per cent of total income for UK respondents to the survey, which was up from 4 per cent from 2013.

The report, produced annually by the fundraising software company Blackbaud, surveyed 219 charity professionals working for organisations in the UK and 204 in Ireland.

Peer-to-peer proving popular

The report also shows that peer-to-peer fundraising, where supporters raise funds on behalf of their chosen charity, for example through challenge events, is increasing. Some 69 per cent of respondents said they had received donations from this method, up from 60 per cent in 2013 and 38 per cent in 2012.

Charities receiving such donations were also using social media and online giving tools, with 75 per cent of those respondents that received peer-to-peer donations also accepting digital donations and 84 per cent using at least one social media platform to communicate with supporters.

The report shows that social media use by charities grew 16 percentage points to 96 per cent this year.

 

To read the entire October 2, 2014 article published in Civil Society Media

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