Original Broadcast Date: August 16, 2018
Move over, millennials. A new generation is entering adulthood and is about to put its own unique stamp on peer-to-peer fundraising.
Generation Z — the moniker used to describe the generation of people born between the mid 1990s and mid 2000s — is starting to enter the work force in big numbers. And many Get Zers are distinctly different than the millennials who precede them.
Born during the explosion of the Internet, it is the first generation to have fully access to online and mobile tools during childhood and is now coming of age during a time of intense polarization and division.
Nonprofits that are looking to grow and adapt successful peer-to-peer programs are grappling with how to engage this new generation — and we’ve assembled an expert panel that will help demystify and shed light on what makes them tick.
Listen in to learn:
- What Generation Z members value — and how they prefer to communicate;
- Lessons from successful P2P programs that appeal to college-aged participants and have adapted their practices to connect with this new generation;
- Examples of how companies and other brands are connecting with Generation Z — and what P2P fundraisers can learn from these examples.
Elyse Meardon is managing director of strategic partnerships and Dance Marathon at Children’s Miracle Network Hospitals — where she oversees all revenue and strategic development for the organization’s signature Dance Marathon program. Dance Marathon raised nearly $39 million in 2017, an increase of roughly $6.3 million from 2016 — mostly through working with Generation Z supporters who organized and collected donations at 310 college-based events.
Bill Carter is a founding partner of Fuse, a full-service agency that connects brands to Gen Z and Millennials. In the mid-1990’s, Fuse was the first marketing agency to specialize in action sports including skateboarding, snowboarding, and surfing – and led early adopter brands like Pepsi’s Mountain Dew to the action sports strategy that it still implements today. Bill has guided Fuse’s evolution from sports agency to the leading Gen Z and Millennial full-service agency, and today works with Pepsi, Amazon, Zipcar, and others. Fuse has also worked with more than two dozen nonprofits, including the Adobe Foundation, Bystander Revolution, and USA Swimming.
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