Generation Z and the Future of Peer-to-Peer Fundraising

Generation Z is coming — and it’s about to transform peer-to-peer fundraising.

Just as many of us are getting used to building peer-to-peer campaigns that cater to millennials, a new generation is coming of age. And it’s about to turn everything we know upside down.

Generation Z — the moniker used to describe the generation of people born between the mid 1990s and the mid 2000s — is now entering adulthood.

And they are distinctly different than millennials, both in terms of how they communicate and in what they care about.

Gen Zers have lived their entire lives online — and many have no memory of life before smart phones. They also care about making the world a better place. In a very big way.

A June 2018 survey by Fuse, finds that Gen Z is passionate about the causes it supports. More than a quarter of Gen Zers say they have attended protests or rallies or boycotted a company in the last year.

Perhaps more telling is this fact — more than 2 in 5 Gen Zers say they have educated family or friends about a cause.

This is particularly important for peer-to-peer fundraisers — and it shows that our field has a tremendous opportunity to engage this emerging generation in our campaigns and programs.

But convincing them to take action on behalf of our causes requires a shift in how we communicate.

That’s because Gen Zers aren’t necessarily motivated by the same messages and forms of communications as their predecessors.

To help you prepare for this new wave of supporters, we’ve pulled together two leading experts on Generation Z for a special webinar.

Join us on August 16 at 2 p.m. ET to hear from Bill Carter — an author of the Fuse study on Generation Z and an expert on action sports — and Elyse Meardon, who has worked closely with Generation Z supporters as part of Children’s Miracle Network Hospitals’ fast-growing Dance Marathon program.

It’s going to be a fascinating conversation — one that is crucial to the future success of your peer-to-peer program.

Join us!

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